I know most people don't actually follow my blogs and other writings. But those who do are aware of some changes I'm making this year. I have closed down my Promotion Monkey newsletter and the Freeday Friday podcasts.
|Karl W. Palachuk|
In my book Relax Focus Succeed, I spelled out my vision statement for my life: "My vision is to inspire success through a balance of serving myself and serving others." (p. 93) And while many, many specifics of my life have changed, that vision has not.
There will be more changes for me this year. I have three more pieces of the puzzle to put together in the next few months. Here's one of them, based on a letter I sent to a number of IT consultants recently, and posted on the Small Biz Thoughts web site.
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Dear I.T. Professional:
It can be quite a daunting task to re-tool your business for the future. But when you step back and realize that you are smack in the middle of a period of huge changes affecting every business customer, every vendor, every distributor, and every IT consultant, you also see that this is a very exciting time to be in business.
Let's be honest: If you're reading this, you have somehow survived the biggest recession of our lifetime. You might not be sleeping on a mattress stuffed with money, but you've survived!
That puts you in a very small group.
Our mailing list has shrunk by more than 25% as we have cleaned it over the last two years. I'm not talking email. The postal mailing list has shrunk that much. That means those folks just aren't in business anymore. So when I give you kudos for surviving, I am very sincere.
But now it's time to look to the future.
I would like to help you fine-tune your business, make some big changes, and take full advantage of the emerging market. As part of some major changes I'm making this year, I have launched a new coaching program for a limited number of consultants. Don't worry - limited number doesn't mean expensive. It just means that I am going to dedicate time to this, and I have other things going on (such as writing). So I'm not going to over-promise and under-deliver.
I am very confident that I can help you analyze the business you have today, design a plan for the future, and execute that plan in short order. The analysis and planning is a lot easier than you might think. You need to step off the treadmill and put some attention on it.
The real key to success is ACTION. That means creating successful processes and executing them.
We are sometimes overwhelmed with excellent advice. My recent SMB Online Conference is an example. 18 hours of education with hundreds of great suggestions. No one can do all that!
But you can do a few things that make a huge difference!
Let me help you make a few key decisions to turn your business around.
Let me help you pick a few important action steps and execute them quickly.
Let me help you grow your business to the next level and become a leader in the emerging world of Small Business IT consulting.
But I am also setting up appointments to talk about how I can help IT consultants today. If you are interested, please let me know and we'll arrange a free 30-minute consultation to talk about your business and see whether you and I would work well together.
Please Note: I am only taking a limited number of clients. It's just in my nature: I'm not going to do a half-assed job and then disappear. If I take you on, we're both going to work hard to take your business to the next level. I can't do that with 20 or 30 clients.
If I have too many sincere applicants, I will create a waiting list. But I won't leave you hanging. I have good relationships with the best coaches in the MSP/SMB community. I'll make sure someone helps you build the business you want.
We all know that there are businesses that flourish no matter what the economy is doing. In times of great change, only a few people will step up and become one of those flourishing businesses. Is it your time?
Contact me to set up a 30-minute consultation and we'll find out!
Email me at email@example.com.
Thank you for your time. I know your time is valuable and I appreciate that you allowed me to use a bit of it.
Wishing you all the luck in the world!
- Karl P.
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Don't worry: If you have no interest in coaching, I won't be bothering you with it! And I'll continue podcasting, speaking, training, BS-ing on Facebook, and most of the rest of what I do.
My SOP Friday series will continue. It brings me joy and gets a lot of positive feedback. (Plus it's not a bad place to start with coaching clients.)
Thank you to everyone who has supported me over the years. I really love this community and feel blessed to be a part of it. I hope this new addition to my activities will be a welcome change for a handful of partners.