I was quite surprised two years ago when I learned that MAXfocus (then GFI Max) was about to bust through 10,000 partners. That number completely dominates the competition. And at this moment they are busting through 13,000. This growth is phenomenal.
But leading in sales is not the same as leading an industry. You lead an industry with forward thinking, a commitment to evolution of the products and services, investment in future-focused technology, and a plan to bring partners along for a profitable ride. MAX lead their industry because they do all these things well.
When I started up my new Managed Service business two years ago, I signed up for a 30 day trial of MAXfocus. Since then I've been amazed at the fast evolution of the product. You can clearly see changes that result from market research, partner feedback, and actual analysis of how the tool is being used by partners.
The last piece of this is directly tied to MAX's "big data" initiative. I'll blog more about that in a day or two, but it's important to note that MAX has a big data initiative. They have a commitment, a clear strategy, and a program that ties data analysis to product development.
It's unusual to find a large vendor with a clear commitment to helping partners develop and execute a successful business model for the evolving business environment. It's not unheard of, it's just not all that common.
I was lucky to attend the MAX 2015 conference in Australia, so I know a lot about the announcements and initiatives to be made public in the U.S. in the next few days. If you're delivering managed services, I think you'll be impressed with what they've got planned.
I love to remind people that the future's going to get here whether you plan for it or not. You can let it happen to you, or you can help shape it as it happens. MAX is definitely helping to crate the future. Their service desk is now a full-fledged PSA. Their RMM tool is as good as any. And their partner program is untouchable - and getting better all the time.
If you're not attending MAX 2015, I encourage you to watch as much as you can on video. I think you'll be impressed with what you see.
The official conference site is: conferences.maxfocus.com/us-2015
Stay tuned to this blog for reports over the next few days!