1. Not doing them at all
2. Tying evaluations to raises
3. Not giving frequent feedback
I'm a big fan of setting quarterly goals and then talking about them all the time. If your "evaluation process" is addressed once (or even four times) per year, people will never focus on these goals. They need to be reminded all the time.
This is not a test! Don't make it feel like high school grading. The big picture here is that you need your entire team working on the same "big picture" goals. That's how you build culture and improve performance.
Set quarterly goals and give constant feedback for maximum improvement. Building your brand - and help your employees move up to the next level.
This video is at https://www.youtube.com/watch?v=q7ZoDOo3nic
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