Hiring a Great Administrative Assistant
- Lessons Learned, Episode 26
Long ago, I started sharing one of the most powerful (and most ignored) pieces of advice I can give: Hire an administrative assistant as soon as you can, and before you hire a technician.
Depending on where you live, and where you outsource, the cost might be as low as $100/month. For someone working remote in the Philippines or India, the cost will obviously be on the lower end of the scale.
For someone in the U.S. who actually comes to the office, it will probably be in the range of $20-$30 per hour. At 10-20 hours per week, that's $200-$600 per week.
I only give those number so you have some ballpark of what we're talking about. I hired my first admin, Jennifer, for $200 per work. And quickly began referring to her as my $200 miracle. Today I pay my admin $30/hour and I buy her time in ten-hour blocks.
And what does an admin do for you?
- To start, they makes sure bills get put into the system. So, you can Open Xero or QuickBooks and see accounts payable at a glance. Ideally, they'll have the skill s to help make sure you're using Xero/QuickBooks properly.
- They balance the checkbook(s)
- They pick up the mail from the mailbox
- If you still receive checks, they deposit them in the bank
- If you still bill in arears, they prod people who are slow to pay (via email, phone calls, resending invoices, etc.)
- They print all the invoices from your PSA or CRM for review
- They help you to make sure your newsletters and marketing email get started - and finished. If you have a postal campaign, they stuff envelopes, applies postage, deals with the details for bulk mail.
- If you hold seminars or events, they handle the coffee and pastries
- They keep track of all the office supplies, a order supplies as needed
- They do all the tedious bits of new employee onboarding: First day check-in, payroll processing, and printing all kinds of stuff I don't even keep track of any more.
- They proofread everything
- When something breaks, they call the landlord or the fix-it place
- And pretty much anything else you can think of
- When there's too much for her to do, she supervises someone else to help get it all done
- They verify that technicians have filled out their time cards properly at the beginning of every day (for the previous day)
Even a very small business has a boatload of paperwork and details that are NOT the labor needed to send out quotes, hold sales meetings, bring clients in the door, and sell by the hour at $150-$200/hour.
When we had twelve employees, one was the office manager (Jennifer moved into that position) and three more were administrative assistants. They handled setting up cloud accounts such as O365 - because they're far more detail oriented than technicians, and cost a lot less.
Hiring the Right Person
It took me several tries before I developed the perfect system for finding the right person. I've hired men and women for this job. Old and young. And lots of stay-at-home parents as well as college students. Once you have the system down, the right person is easy to find and it's not an overwhelming task.
See the sample posting below.
Here's what you want:
- Someone with experience
- Someone who is eager to work and not afraid to take initiative
- Someone who has some interesting experience not directly related to this job*
- NOT someone who is only looking for a fulltime job that makes about $50,000 per year
- As for skills, they should be comfortable with computers and have actual skills or training in Word, Excel, and your financial tool. Pretty much everything else can be on the job training.
You don't want to plough through 300 resumes that all look the same after a while.
Note: * That "interesting" bit above is often an opportunity to bring someone with a seriously different perspective into your business. They might own a "side-gig" business, or have an artistic flair. The last three superstars I hired all had side gigs. One turned out to be a weight lifter!
Check out the model ad below. Here's why that ad works so well:
- It's different and interesting. You don't want a hundred identical applicants; you should not be just another job post.
- The ad makes it look like this is a really big, complicated job. In truth, it's not that bad. But the ad helps people filter themselves out.
- The ad has a "hidden" request. People who are actively spamming the universe with resumes will not see it. Those who do get a stupendous bonus.
- The ad encourages diversity with a simple promise: "Everyone is welcome here! If you value diversity and enjoy working with a wide variety of people all over the world, you'll fit in well."
- I ask people to NOT send a resume or they will be disqualified. This eliminates 97% of all applicants. I ask for a short note about why I should ask for the resume. This takes thought and energy. Most people don't have that. In my opinion, this is the single best indicator of a high quality candidate.
Of course, you will need to do a bit of extra work in the beginning. Training takes time. You'll need to side-check their work until you're comfortable.
But here's the promise: If you hire a miracle admin, they only need to free up enough of your time to bill two additional hours per week to pay for it. At the end of a month, you'll have someone who relieves you of ten hours per week AND gets more things done than you do in two weeks. Your business will be able to get that newsletter out on a regular basis. Invoices will go out when they're supposed to. Expenses will be properly entered. And more.
Final note on part-time workers. We live in an era where people seem bent on criticizing everything at first glance, and I've had several fulltime-only candidates criticize me to for abusing workers simply because I want to hire a part-timers. Here's the reality.
The largest groups of people who fit into this category are 1) Parents with young kids; 2) College students; and 3) Older folks who are trying to get their own business off the ground.
The parents want to get the kids off to school, do some work, and then get back to the kids in the afternoon. The students need to fit their strange schedules into a job that give them flexibility - and a week off for finals. And, of course, the gig workers just need flexibility and little money.
All of these people bring great skills, good education, a large portion of motivation, and a different perspective. All of those are good for you and your business. You are not taking advantage of these people. You are providing the unusual, hard-to-find, flexible job that they can't find anywhere else.
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Sample Administrative Assistant Posting:
Part Time Administrative Assistant and Marketing Admin
Please read the whole ad before you respond. Thanks.
20 hours per week. Perhaps more. Start working in my well appointed home office. Eventually, work from home will be an option.
Looking for someone who is very comfortable with Internet-based services. You don't need to know all these things, but you must be able and willing to learn:
- PayPal
- Web-based store front
- File sharing services
- US Postal Service online
- Social media platforms and tools
- Zoom.us webinar and meeting portal
- WordPress
- Constant Contact
- Xero or QuickBooks
-- Input invoices
-- Create vendor Bill-Pays
-- Check PayPal and Stripe for any new transactions and input those into
-- Receive payments / apply to invoices
-- Make deposits
General Job Duties:
- Order processing from clients
- Scanning business cards into Excel or database
- Typing
- Maintaining inventory of supplies
- Scheduling meetings
- Updating forms
- Copying
Personal duties include getting coffee, filling car with gas, etc. Whatever needs to be done.
Qualifications:
Must have experience with Microsoft Word, Excel, and Outlook. Other office products helpful. Adobe suite is a plus.
Must be good with numbers and be good with details.
Excellent organizational and interpersonal skills along with good verbal and written skills are required.
Super Bonus Qualifications that Might Really Help:
- Experience managing order processing and fulfillment
- Previous work with confidential client information
- Excellent communication skills
- Ability to work unsupervised for extended periods of time
- Ability to sneak the word Stupendous into your application
- Bookkeeping (or at least QuickBooks)
The bottom line:
This is a very small but dynamic company. We have one fulltime employee, one part-timer, and a number of outsourced people who provide specialized services. It's a great, fun place to work. Generally low stress. You must be able to tolerate humor in the workplace. You will have a full desk setup with a good computer, monitor, and printer.
I am extremely flexible. So if you need to run errands, take care of kids, etc. that's okay. I know this is a low-paying job and not your highest priority. But I hope you'll love it here and help us grow to the point where we have to have you fulltime.
Do Not Send Your Resume!
Send one or two paragraphs telling me why I should ask for your resume.
Compensation: $18/hr - 20 hrs/wk
There will be a review after the 60 day probationary period.
NOTE: Everyone is welcome here! If you value diversity and enjoy working with a wide variety of people all over the world, you'll fit in well.
Location: College Greens / near Sac State
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All comments welcome.
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Episode 26
This Episode is part of the ongoing Lessons Learned series. For all the information, and an index of Lessons Learned episodes, go to the Lessons Learned Page.
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