Over on my brand new Relax Focus Succeed YouTube Channel (subscribe now), I am starting a new
50-Week Video Series
called The Cheeky Sales Coach.
This will be totally free. My goal is to build up the new channel while providing useful information.
One of my long-standing pet peeves is that people confuse marketing and sales. So I'm going to hit that theme pretty hard. Many companies do a lot of half-baked marketing and wonder why they don't make sales. Some even do great marketing and wonder why they don't make sales.
As regular readers here know, I do all kinds of marketing, using a variety of media. But marketing is not sales. In order to keep my lights on, I need to do sales. I'll be honest: I don't like sales. But I like paying my rent, so I have to do sales.
Since about 1992, I have owned a few businesses and managed a few I didn't own. And somehow, in all of that, I have sold many millions of dollars worth of products and services. But I don't think I've every used obnoxious, sleazy sales techniques.
There's a great book that I read through about once every five years called How to Make a Buck and Still Be a Decent Human Being by Richard C. Rose and Echo Montgomery Garrett. Not sure it's still in print, but read it if you can find it!
Rose is a car salesman, of all people! And he has many lessons for how to reach your sales objectives without lying, cheating, and appealing to the dark side of humanity.
Anyway . . . Here's what I'm up to . . .
The Main Thing: A 50-Week video series on sales. It will be both informative and fun. Free, of course. Subscribe on YouTube.
The Other Thing: For those who prefer podcasts to videos, we're turning the video series into a podcast series. I've created a started podcast so I can start promoting on the podcatchers. Check it out at cheekysalescoach.com/podcast.
The Web Site: We're creating a new web site that will do three things for this project.
1) We're creating an Index to the Videos, so you can gain quick access once we have more than a couple of videos posted.
2) The web site is the home of the podcast just mentioned.
3) If you have questions, you can post them in a form on the Cheeky Sales Coach web site. I might answer them in a blog, by email, or in a video. But eventually, I'll answer your question somewhere.
4) For those who want to jump in with a premium option, we have a members-only page as well. I'm building some workbooks and special materials there. But don't worry: I promise you'll find great value in the free video series. That's what it's all about, right?
Note: This not an IT-centric series. There's a serious focus on online sales and modern sales techniques. But the emphasis is not on how to sell BDRs or managed services.
Another Note: Members of the Small Biz Thoughts Technology Community can access the premium content at no additional charge. Check out the discount code inside the community (soon).
Call to Action: