Saturday, August 15, 2020

SBT Roundtable: Creativity and Finding Your Authentic Voice

Let’s have another SBT Roundtable! A great chance to work ON your business, and think about things from a different perspective.

August 19th – 9 AM Pacific

Small Biz Thoughts Technology Community Members:

Find out more and register here.

This is a 100% members-only event!

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This SBT Roundtable features John Armato, Senior Partner and Creative Strategist, FleishmanHillard public relations and marketing agency. John will talk to us about Creativity and Finding Your Authentic Voice.

One of his most popular sessions for corporate executives is what he calls the North Star Narrative – a series of exercises design to help companies their mission, and how to communicate it to their clients and the rest of the world.

As you can imagine, most of the last six months has been around appropriate messaging and marketing during the global pandemic and subsequent recession. We’ll be talking about creativity in your company branding and answering all your questions.

The format is very informal. There are no slides, no presentations, and no “canned” material you can find somewhere else. We pick a topic that we think you should know about, and then proceed to explore how this applies to your business today.

About John Armato

Senior Vice President and Senior Partner

Creative Strategist

FleishmanHillard Sacramento

With a career spanning nearly 200 clients, John Armato is known as a creative thinker, insightful facilitator, and trusted advisor.

He started his career as a freelance writer and graphic designer before becoming Director of Community Relations at Avila University in his hometown of Kansas City, Missouri. In 1996 he joined FleishmanHillard, where his clients have ranged from the University of Oregon to the country of Egypt, and have included Amazon, Fitbit, Gallo Winery, Hallmark, H&R Block, P&G, and Subway.

After eight years in Kansas City, John joined FleishmanHillard’s New York office as co-chair of the firm’s global Brand Marketing practice and led the development of a point of view on succeeding in today’s marketplace. The resulting “Marketplace Mandates” have appeared in an American Brands Council’s book and on Now based in Sacramento, John primarily serves as a special projects writer and facilitator of workshops and brainstorms designed to generate ideas and brand insights, identify reputational vulnerabilities and opportunities, and develop strategic plans and organizational narratives.

John has conducted hundreds of media trainings for spokespeople ranging from Olympic athletes, farmers, and artists to physicians, lawyers, and corporate executives, and for interviews ranging from “The Oprah Winfrey Show” to local newspapers. As a “go-to” writer for unique and demanding projects, John has worked in nearly every form, writing press materials and ads, brand manifestos, organizational narratives, digital content, white papers, style guides, corporate histories, magazine articles, essays, and even song lyrics and a coloring book. He was the first “outsider” in Hallmark’s history to write its corporate brochure. He has ghost-written keynote speeches and provided presentation coaching for executives with the American Marketing Association, Dunkin’ Brands, GoPro, and others.

John presents frequently on creativity and communications and is a popular keynote speaker for clients, colleges and conferences. He has entertained and inspired audiences of entrepreneurs, nonprofit leaders, association members and Fortune 500 professionals in venues ranging from showrooms in Vegas and boardrooms in Manhattan to castles in Paris and cruise ships at sea, earning a reputation as “one of the most accomplished presenters in his field.”

With nearly 35 years in communications and a lifetime of creative pursuits, John brings an eclectic perspective to his work, which has been recognized with dozens of awards. He earned part of his college tuition performing as a magician and has been a jazz drummer his entire adult life, playing clubs and concerts from New York City to Napa Valley. Alongside noted writers and thinkers such as Patti Smith, David McCullough, and Tom Kelley, John is a contributor to a book of essays titled “Holding Dear” published by Levenger Press in 2013.

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Small Biz Thoughts Technology Community Members:

Find out more and register here.


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