Tuesday, February 18, 2020

Make Good Habits and Become Their Slave

A note for entrepreneurs.

Much of life, as well as your business, depends on your developing good habits. And really, not just good. Good habits will make you good at your business. Great habits will make you great.

One of my favorite lines is from Og Mandino’s book The Greatest Salesman in the World: “I will form good habits and become their slave.” The reason this is true is that we are all ruled by our habits. But we get to choose the habits we form.

As you begin operating your business, you should constantly evaluate the habits you have and the habits you need. For example, I hate calling people and making sales. Hate. Hate-hate-hate. I hate it so much that I refuse to do it.

So, I’ve built an entire business process that does not require me to ever call someone on the phone and ask them for money. I’m so dedicated to this process that I’ve built a half-million dollar business that requires zero outbound sales.

To achieve that, I’ve had to be rigorous about the habits of marketing, blogging, social media, and newsletter writing that create a massive in-bound marketing machine.

Business is like that a lot. If you don’t like a specific activity, or you refuse to do it, then you need to figure out alternatives that help you achieve the same result as those activities.

And when it comes to all the basic tasks of running a business, there’s a long list of things you need to be good at. Most of them are not difficult at all – like invoicing on time, writing press releases, and paying the rent. They just need to be done.

Those are perfect examples of habits you need to learn to execute consistently and flawlessly. This is not a matter of skill or ability – it is purely a matter of habit.

As a coach, I help many companies figure out why they’re stuck and how they can get to the next level. In every single case, over more than ten years, the client knows exactly what their problem is and what they need to do to fix it.

It always boils down to this: They have bad habits; They need good habits. And the reason everyone knows that we’re talking about habits is that it’s 100% about behavior. The problem is rarely about strategy. It’s always about execution.

Make the formation of habits your work and your success is guaranteed.


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