A note for new entrepreneurs.
Human beings have an optimism bias. If we didn’t, we’d never have children. But most of us are predisposed to believe that good things will happen to us and bad things won’t.
You can’t fool yourself in business. You have to be honest with yourself about your level of commitment, your self-discipline, your skills, your abilities, and your knowledge.
If you’re not committed, you need to accept that. If you are unsure about whether this is right for you, be honest. If you are paralyzed by fear, accept that.
All of those things can change. But if you are not committed, not sure, and feeling more fear than excitement, you need to go work on those things. All of them are reversible. You can address your fears and short-comings.
When you work on a project long enough, all that hesitation will disappear. At some point, you’ll be so excited about opening your business that nothing will stand in your way.
Starting your business is a lot like getting married. If there’s a doubt, it’s best to stop and go address that before you proceed.
When you believe that you have all the skills, ability, and ambition, then it’s time to start working fulltime on your new business.