Tuesday, October 14, 2008

Jim Locke and SMBTN 2.0

Awhile back I wrote about SMB Consulting 3.0.

Many of those initiatives are going to be championed by the various membership-based organizations in the I.T. space. Obviously, in the SMB part of that space you'll find SMBTN -- The SMB Technology Network.

Jim Locke, CEO of SMBTN will join me on the SMB Conference Call this Wednesday at 9:00 AM Pacific.

We're going to talk about the changes in the SMB world, some initiatives going on at SMBTN, and a specific set of changes Jim refers to as "SMBTN 2.0"

There's an old and reliable approach to understanding history: Find a significant event and see how well it can be used to explain what happened.

Our current economic meltdown is a significant economic event. I have no doubt that our grandchildren will study it in college. It's not all doom and gloom. There aren't bread lines. The banking industry will not be allowed to collapse.

But a LOT of stuff is going to change. This includes your clients, your services, your partnerships, your memberships, and a whole lot more. Your business will be a lot more different three years from now than it was three years ago.

Are you ready for the ride?

Jim will tell his side of the story, but SMBTN is one of the organizations that will help smaller consultants find their way in the turbulent times ahead.

Sometimes you make money by selling more.

Sometimes you make money by spending less.

Sometimes you make money by buying lower and selling higher.

But most days you make money by working really hard to have a great combination of products, partners, and promotions. You sell what people are buying, and you deliver it with great service.

As you look back on the next year or so, I think you'll see that it was a critical time for your business. Now, more than ever, is the time to focus on your business.

Join me and Jim Locke on Wed. as we start addressing some of these issues.

More info at the SMB Conference Call Page.


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