We've added a new white paper in the Small Biz Thoughts Technology Community: Sales in the Era of Zoom by Carolyn Heinze.
2021 is a year for tremendous opportunity for MSPs. One of the challenges is learning to effectively sell without visiting clients in their office. Remote Sales can be conducted by Zoom, Teams, or another remote meeting tool. In this white paper – written exclusively for the Small Biz Thoughts Technology Community – Carolyn Heinze addresses this challenge head-on.
- Making remote appointments
- Getting comfortable with the remote process
- Helping clients with remote meetings
- Executing the sales call
- . . . and more.
She concludes with a “Get Started” checklist and a note on securing the sales call.
We hope members you’ll use this to develop a remote sales process. You might even include a little training on online meetings as a way to build rapport with prospects and give some value before you do a sales pitch. Start by asking the prospect how they’re doing. Be a consultant – not a sales person – and you’ll gain their trust.
Do not put off sales until the pandemic is over. That’s never a good strategy, especially in an economic downturn!
Note: This white paper is 100% free to all members, no matter what level you subscribe at.
Non-members may buy a copy of the white paper for only $1,099. That includes one year of membership, with all rights and privileges.
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Carolyn Heinze has covered everything from technology, business, broadcasting, distribution, manufacturing, management, pharmaceuticals, food and beverages, collections and credit, careers, human resources, culture, entertainment, advertising, marketing, fashion, restaurants, travel, architecture and design, house and home, facilities management, energy and electricity, professional AV and lighting, yoga, cowboys and cowgirls . . . and the horses they love.
Currently, she focuses on SMB-centric topics related to IT, operations, leadership, and management, as well as enterprise-level AV/IT.
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The Small Biz Thoughts Technology Community
Karl Palachuk’s Small Biz Thoughts is the premier online community and training resource for IT service providers, whether they call themselves VARs, Managed Service Providers, or IT Professionals. You can find out more about our community at SmallBizThoughts.org.
Remember: Just because you’re in business for yourself doesn’t mean you have to go it alone!