Thursday, December 10, 2015

ChannelEyes Announces OPTYX – the First Sales Workflow Tool Built for Channel Account Managers

Got a note from my friend Jay McBain over at ChannelEyes ( about a new project they're announcing.

Check out the video. If you are a vendor in the MSP or SMB space, this might be just the tool for you.

If you're an IT Pro and think you vendors could use this, please pass it along.

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Innovative Predictive Analytics and Data Science Drives Indirect Channel Sales Activities, Increasing Sales up to 20 Percent
TROY, NY — December 10, 2015 — ChannelEyes, the leading cloud-based channel sales acceleration and partner enablement company announced today the launch of OPTYX.
It is a new predictive scoring and prioritization solution that helps channel organizations accelerate sales by optimizing partner interactions based on data science.
quoteThe new platform automatically and intelligently processes internal and external data signals to help channel sales account managers work smarter, close more deals faster and continuously grow revenue. OPTYX has been designed to deliver a 20 percent increase in sales.
The solution is a first-of-its-kind, self-learning predictive analytics engine that processes massive and complex data sets to create simple alerts and notifications that drive channel partner and alliance sales. OPTYX was developed by a team of top data scientists processing transactional, behavioral and big data sets from hundreds of data signals across dozens of sources.
“OPTYX is the first sales workflow tool for channel account managers,” said Jay McBain, CEO at ChannelEyes. “In the past, these sellers have relied on stale reports, spreadsheets and sales processes built around their direct selling counterparts.”
It brings together the most important information about an indirect partner sales channel, and then uses data science to produce partner insights and visibility a channel seller can act on. OPTYX makes it possible to engage with channel partners and alliances in more productive and meaningful ways.
“It is the single platform that indirect sellers use every day,” said Dave Geoghegan, CTO of ChannelEyes. “OPTYX is integrated with leading CRM systems including Salesforce, Microsoft Dynamics and SugarCRM. All calls, emails, notes, deal updates and partner interactions are recorded instantly in the CRM system.”
Internal and external data signals are leveraged to generate alerts and notifications, and then OPTYX calculates and prioritizes the optimal order and assigns the workflow. The channel account manager takes action on the prioritized list and is assisted with detailed call agendas and partner report cards.
“OPTYX takes the guesswork out of the indirect sales process,” said McBain. “The predictive algorithms and environmental analysis provide channel teams with the definitive knowledge on how to best contact their best partner opportunities. Channel account managers gain one day a week of productivity by not having to chase data for management and partner reporting.”
OPTYX is now available globally for vendors, manufacturers, OEMs and Distributors in all industries.
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Laura Rotter
[email protected]
(518) 244-8182

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