Thursday, September 11, 2014

GFI Max Evolves Into Two Companies

At the GFI Max 2014 conference in Orlando on Monday, General Manager Alistair Forbes announced that GFI was going to separate their MSP-focused product line from their private cloud solution line.

Starting October 1st, 2014, you'll see messaging from LogicNow for the MSP products (RMM, email security, backup/DR) and GFI for the private cloud solutions.

Here's the official email sent out to the attendees as the announcement was being made from the stage.

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Dear GFI MAX customer

I am writing to give you advance notice that we are announcing later today that effective October 01, we are re-organizing the GFI business to create two separate companies. Our cloud-based division will be renamed LogicNow, a new company encompassing the GFI MAX range of RMM services, our cloud-based email security solutions, and IASO cloud-based backup and recovery solutions. Our GFI business will focus on private cloud solutions for end-user businesses. Both companies remain under the same ownership but will operate as separate entities going forward.

This change marks a turning point for MAX. In 10 years we have evolved from new market entrant to the most widely adopted Managed Service Provider platform globally – by some distance. A mark of the confidence placed in us by more than 10,000 MSPs like you. We appreciate and value that confidence and are committed to continue to earn it.

We are making this change in order to focus our activities and investments ever more clearly on developing products and services that will meet your present and future needs as a growing MSP. GFI MAX, which will continue to be 100% focused on the needs of the growing MSP and IT support markets, will be renamed MAXfocus. I and the other members of the current management team will continue to lead the business to deliver the best solutions we can. We remain as passionate about and committed to your success as we have always been.

As a consequence of these changes, you will start to see communications from us under the LogicNow brand from October 01. This will include name changes within our products, new email addresses (, a new web site ( and invoices and statements. We will work to ensure that these changes are as smooth as possible and that you do not experience any disruption on the way. Your day-to-day contacts will remain the same but if you require further information please do not hesitate to contact the management team via the email address [email protected]

I thank you for your business to date and look forward to working with you going forward.

Yours sincerely

Alistair Forbes
General Manager
[email protected]


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