Monday, October 31, 2011

ChannelEyes Signups Going Well . . . and Reveal Interesting Data

I got a press release from my buddy Jay McBain regarding ChannelEyes, the new social media site for the SMB channel. (See my earlier blog post.)
Here's the basic idea:

1) Technology partners (you) go to and register

2) You list all of the vendors you do business with

3) These vendors then join and connect with all of their "followers"

Here's the press release.

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Early ChannelEyes Signups Reveal Interesting Industry Trending

Teaser website growing at a viral rate, revealing key Channel alliances

East Greenbush, NY – October 25, 2011 — ChannelEyes LLC today announced new Industry Trending data from its early access website. Earlier this month, ChannelEyes announced that it is creating the first free and secure social network to aggregate Channel Program information, transforming communication between suppliers and Channel Partners.

Since that time, thousands of social media savvy people have signed up providing key industry trends and insight. “It was interesting to see the sharp demand from the vendor side” said Bob Godgart, Founder of ChannelEyes, as 35% of initial signups come from the supplier community.

Proving how broad the supplier community is, a significant number of sign-ups have come from manufacturers, distributors, associations, consultants, franchises and master MSPs:

“The response to our early access website has surpassed expectations” said Godgart. “It has truly gone viral in only a few weeks.” With such a large sample size of Channel Partners, almost three quarters of which are Owner/CEO level, it was interesting to see the different vertical and technology specialties represented. In addition to traditional IT vendors, a strong showing of Managed Service Providers, ISVs, Telco, Vertical Systems, Print and Audio/Video professionals are also looking for better collaboration with their suppliers as well as a simplified way to follow Channel Programs.

The response has also been strong globally, with over 30 countries represented in the first few weeks. Beyond North America, a significant amount of signups came from the United Kingdom, Australia, and Western Europe.

The Channel Partners selected their key suppliers they wanted to follow on the early access website. The average partner indicated they work closely with 7 suppliers.

The average mix included:
• 2 major hardware/software vendors
• 1-2 major distributors
• 1-2 associations, peer groups or coaches
• 2-3 cloud tools
• 50% of Channel Partners wanted to follow a PSA
• The top 3 most requested: Microsoft, HP and Ingram

With a universe of over 3,000 suppliers, around 600 were consistently chosen. In fact, 54 were selected more than 10% of the time. Of these top 54 suppliers, over 90% have reached out to ChannelEyes for early access – including all of the top 10.

“Today, program information is sent to Channel Partners by email, newsletters, webinars, telesales, social media tools and usually stored in web portals” Godgart said. “Tremendous amounts of time and energy go into creating these materials but they receive little traffic.” will be the single place for Channel Partners to get a snapshot of new program highlights every day on a Social Wall. They will follow feeds from suppliers, control the programs they need to follow, filter the information they want to share and easily build social conversations around it.

Channel Partners and suppliers can still sign up for early access today at

About ChannelEyes

ChannelEyes LLC is creating the first free and secure social network to aggregate Channel Program information, transforming communication between suppliers and Channel Partners, integrators, dealers and agents.

For more information, follow us on:

ChannelEyesTM is a trademark of ChannelEyes LLC. All other trademarks mentioned in this document are the property of their respective owners.

Media Inquiries:

[email protected]

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