Thursday, August 17, 2023

Coaching with a Twist: Is it Right for You?

Coaching Programs with a Twist

Coaching can be a great investment for many IT Service Providers and MSPs. But it's NOT a good investment for MOST of them. I go into some depth on this in my Monday newsletter, but the reason is simple: Most small businesses need a little coaching, not a long-term program.

Most small businesses can quickly identify their major problems. A coach can help them develop plans and processes to address their problems. At that point, it's up to them to work the work and implement the changes. But here's the key: Most small businesses cannot make massive changes all at once. So, they can only change one thing at a time. They can only focus on one thing at a time - because they're busy running their business.

Someone has to take action or there will be No Change!

Peer Groups and Mastermind Groups are often a better choice for small businesses. These groups provide ongoing support and accountability without overwhelming the business owner. 

Today our industry has more peer groups and mastermind groups than ever. Whether peer-led or coach-led, these groups also provide a nice social element - introducing business owners to others facing the same challenges. They work best with companies of similar sizes.

SO . . . I have a coaching program. And I want to be super clear from the beginning that it's not a good fit for most small IT companies. But if you're considering coaching, you might be interested.

Because of the programs I run - the Small Biz Thoughts Technology Community and the IT Service Provider University - I am able to offer a coaching program with a huge benefit that no one else can offer.

I only take one or two coaching clients at a time. Here's what my program looks like. Note: As you'll see right away, this is NOT a cookie-cutter, one-size-fits-all coaching program. It is customized to your team and you business as this moment in time.

1. SWOT Analysis - To start coaching, your team needs to participate in a SWOT analysis. This includes having your entire management team fill out thorough profiles. Each of them completes a DiSC profile and an interview with me. After that, I write up a length report and meet with the owners to deliver my analysis and begin the process of setting goals for the coaching program.

2. The Core Coaching consists of online meetings at a pace that makes sense for you. It might be once a month or more frequently, as needed. There is a four month minimum, which can be extended as needed. But I am not a big fan of intense coaching that never ends. 

Experience has shown that most people use a variety of coaching programs over time, gaining maximum  value from each. Then they take a break to execute all the work created by the coaching. After that, they find a good coaching program to address the next level of challenges they have.

3. Massive Resource Center - All coaching programs include a team-level membership to the Small Biz Thoughts Technology Community. This service sells every day for $3,599 for your team. (And is a good alternative to coaching for most companies.) 

Here's why I include this: Very often, in coaching, I want to give folks a process that will move them forward. So I point them to written processes, standard operating procedures, forms, training, spreadsheets, etc. that will help them come up to speed more quickly and get headed in the right direction. The Small Biz Thoughts Technology Community contains ALL of my processes, procedures, etc. It's where I store that stuff. So if just makes sense to make all that material available to coaching clients.

Bonus: While your coaching might last six months, your access to the SBTTC lasts for a full twelve months. For information on the SBTTC, see

4. All the Training All The Time - All coaching programs include unlimited access to all of the five-week courses at  IT Service Provider University. ITSPU offers more than twenty-five 5-week courses, all 100% focused on the business side of running a successful managed service business. 

The key here is that we have five pathways of training. So each person can get the best training for their position - or a position they're moving up to. Pathways include Management/Owner, Technician, Technical Manager, Sales & Marketing, and Front Office. Everyone on your team will benefit from certification on their job!

More information at

The Bottom Line

IF coaching is right for your business, no one offers more content and resources to support the coaching you receive. I never have to nickel-and-dime you by sending you off to buy this, buy that, and buy some more. It's all included. PLUS we have a great community you can participate in if you wish.

As a rule, my coaching works best with companies that have tiers of management. That’s simply because work can be delegated and the company can tackle change from several angles. Companies that can only work on one thing at a time are better off working inside the Small Biz Thoughts Technology Community.

My coaching is not intended for the masses. It's too personalized. But I can help a handful of business owners to make great progress in their personal and professional lives. If you think I might be able to help you, let’s schedule a call.

Make an appointment for a free 30 minute coaching session to determine what we can do for you. Email karlp at to arrange an appointment.


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