Tuesday, September 07, 2021

Super-Charge Your Social Media Marketing - All New Class Starts Sept. 14th

Super-Charge Your Social Media Marketing – 5W25

All new class starts September 14th!

Taught By: Karl W. Palachuk

Five Tuesdays - 9:00 AM

September 14, 2021 - October 12, 2021 - Register Now!

Part of the "Social Media Super-Charge" Series for Small Business

This course is designed to help you "put it all together" and complete your social media strategy with the most powerful tools at your disposal. While most people approach Twitter, blogging, and podcasting as basic, mundane marketing tools, they are second only to Your Newsletter in positioning yourself as an expert in your field. We'll look at all of these.

This course shows you how to maximize these tools and wrap them into an overall strategy for marketing and sales. But the real juicy goodness is a strategy for creating a magnifying effect across all your marketing. No matter which tools you focus on in this series, the "Super-Charge" takes place with a combination of automated and manual rebroadcast mechanisms. We provide you a detailed process for creating this echo effect. In fact, we literally give you the checklist to make it happen.

Most small businesses "use" social media, but don't really have a strategy for using social media effectively. That strategy starts with understanding the strengths and weaknesses of various platforms. And it culminates with a unified approach to branding and how your company presents itself across a variety of platforms.

This course is taught by Karl W. Palachuk, a social media influencer who "touches" over one million people per month. Karl has been using these social media for more than ten years, and has demonstrated mastery across all of the major social media that small businesses need to be successful.

Here are the specifics of what you'll learn, week by week:

Module 1: Twitter - Setup

  • Broadcast, Aggregate, Participate
  • Following and Followers
  • The Mighty #Hashtag
  • Setup, Bio, Profile
  • Graphics and Branding
  • Types of Posts
  • Special uses
  • Twitter in the Big Strategy

Module 2: Blogging

  • Why Blog?
  • Best Advice to Ignore
  • Finding Your Voice
  • WordPress, Blogger, or Another Option
  • Design, Graphics, and Branding
  • Timing
  • Tips and Tricks for Ideas and Consistency
  • Blogging a Book; Booking a1 Blog
  • Blogging in the Big Strategy


Module 3: Podcasting

  • Why Podcast?
  • The Challenges of Podcasting: Stats and Distribution
  • Planning
  • Your Theme
  • Your Voice
  • Frequency
  • Length
  • Format
  • Hardware and Software
  • Posting and Syndication
  • Podcasting in the Big Strategy

Module 4: Email Marketing and Newsletters

  • The Greatest Marketing Asset You’ll Ever Build
  • List Overview
  • Legal Requirements
  • Picking a Platform
  • Design, Graphics, and Branding
  • Planning
  • Your Theme
  • Your Voice
  • Frequency
  • Length
  • Format
  • Email Marketing in the Big Strategy


Module 5: Super Charge: The Magnifying Effect

  • Pick Your Social Media
  • Your Primary Site – Web or Blog
  • Building that Strategy!
  • Connecting Social Media
  • Super Tools
  • Respecting Intellectual Property in Social Media
  • Build Your Echo Chamber
  • Engaging Your Human Network
  • Executing the Big Strategy

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Delivered by Karl W. Palachuk, blogger and author of the very popular Relax Focus Succeed blog at www.relaxfocussucceed.com.

Includes five weeks of webinars with related handouts, assignments, and "office hours" with the instructor. All classes are recorded for download. All classes include suggested "homework" that is totally action-focused and intended to move your company's marketing forward.

This course is intended for business owners and managers. It is particularly useful for Sales Managers and Marketing Managers.


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