Sunday, August 02, 2015

MAX Turns to Big Data: MAX 2015 Australia - Day One

One of the first things Dave Sobel told me when he went to work for LogicNow, makers of MAXfocus, is that the company loves data - and knows what to do with it. I thought he was talking about the kinds of topics he's been speaking on for the last few years: industry trends and analysis. And while that's true, the MAX 2015 conference made it very clear that the picture is much bigger than that.

MAX has an entire team of people who are looking at every every aspect of how their product is used by consultants. And, of course, they can analyze all monitored machines at a macro level. Because they have a hosted solution, they can do endless amounts of analysis on the back end without affecting performance on the front end.

Alistair Forbes, Dana Bullister, Dave Sobel
The first day of the MAX conference in Melbourne featured some very cool new features that rely heavily on the meta data of the MAX system. Dave talked about it in his opening comments, as did Alistair Forbes, General Manager for LogicNow. In fact, Alistair shared his opening keynote with Dana Bullister, a data scientist who works on figuring out cool new things to do with the data.

Any product-focused conference is going to have sessions dedicated to the product. One of the great things about the MAX conference is that they have a solid business track for focusing sales, management, and internal processes of running a service business. The focus on data adds a very powerful element to that.

Stay tuned to the SMB Community Podcast site for an interview with Dana B. on Big Data.

If you have thought about it already, consider attending the MAX 2015 conference in DC or Manchester. See Come for the data, stay for the education.


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