Friday, February 05, 2016

Where Do You Server DHCP and DNS? (New Video)

There was a time when it made sense to serve both DHCP and DNS from the server. But that's not the best practice today.

In my latest SOP video I look at the two most common services that affect the speed and reliability of your network. Many people still hang onto the old habit of throwing everything on the server.

The best practice today - in a Windows environment - is to put the DNS service on the Windows Server and putting DHCP on the firewall or router. Here's why:

Feedback welcome, of course!


Wednesday, February 03, 2016

SMB Online Conference - First 50 Attendees Only $99

In my annual State of the Nation Address for SMB IT (which you can download for free), I mentioned that my theme for 2016 is

Success is a Habit

And that's the title we've given to the 2016 SMB Online Conference. This our fifth year for the SMB Online Conference and it's going strong.

We have most of our speakers lined up.

This year's conference is Two Full Days. That's 12 hours of great MSP education. And the prices can't be beat. Super Early Bird registration is only $99 per person for live attendance or $199 for live plus all the recordings.

That works out to less than $17/hour for great training in managed services from some of the best trainers and coaches in the business!

Speakers verified so far include

  • Karl W. Palachuk - (hey, it's my show, right?)
  • Amy Babinchak - Third Tier genius, Microsoft MVP, successful managed service provider 
  • Rayanne Buchianico - MSP Owner, QuickBooks specialist, coach 
  • Gil Cargill - Sales trainer, marketing genius, coach 
  • Manuel Palachuk - Author, Business Coach and Consultant 
  • Josh Peterson - Coach, Pier Group Organizer, Trainer 
  • Dave Seibert - MSP owner, Techfest founder, community leader, Microsoft MVP 
  • Erick Simpson - Author, Trainer, community leader

Note on Pricing:

If you're curious about "Sales" and discounts, here's the deal. Unlike many sites, I try to keep the price reasonable. Early bird buyers get great discounts. I always reward people who just trust that we'll put on a great show.

The price goes up as we get closer to June. So NOW is always the best time to buy. I promise you'll pay more later.

If you want to learn more about the speakers, visit the Speakers Page. You can read bios and click to check out what they're doing on Twitter, Facebook, their own web sites, and more.


Tuesday, February 02, 2016

Mark Your Calendar. Over the Top Amazing Leap Year Event

I was going to wait until after Valentine's Day to announce this. But I decided that you might need some extra time to prepare for it.

Leap year comes only once every four years. SO - I decided to create a massive sale so big that it is something you absolutely will not see for four more years - if EVER!

You think I'm kidding? Imagine getting a MASSIVE amount of educational materials and saving over $2,000.

There are two different packages. Both massive. Both more than 2/3 off the regular price.

This sale is good for exactly 48 hours - February 28th and February 29th, 2016.

I added the 28th so the good folks in Australia, New Zealand, and the Philippines could get in on this Leap Year savings.

The price is substantial - so you might want to save up and move money into your bank account or PayPal so you can buy this. BUT your satisfaction is always guaranteed and I believe you will find great value in either package.

Here they are:

Leap Year Option One

Education Bundle - $3,138 value . . . Only $999! Includes:

Eight Live Courses - $1,992 Value
  • Making the Most of QuickBooks in an I.T. Service Business with Instructor Rayanne Buchianico
  • The Most Important Checklists for Any I.T. Service Provider with Instructors Karl W. Palachuk and Manuel Palachuk
  • Managed Services in a Month - Applying the Book with Instructor: Karl W. Palachuk
  • Introduction to Relax Focus Succeed® with Instructor Karl W. Palachuk
  • Highly Successful Project Management with Instructor Karl W. Palachuk
  • Financial Processes that Make All the Difference with Instructor Rayanne Buchianico
  • Critical Habit for Success: Working in Real Time with Instructor Manuel Palachuk
  • Core Standard Operating Procedures for Small IT Providers with Instructor Karl W. Palachuk
PLUS Two Recorded classes from January and February 2016 - $498 Value
  • Managing Your Service Board with Instructor Karl W. Palachuk
  • The Unbreakable Rules of PSA: IT Service Delivery in the 21st Century with Instructor Manuel Palachuk
PLUS two conferences
  • SMB Online Conference 2016 - June 28-29 (Twelves hours of education from the best resources in Small and Medium Business Technology - $399 Value
  • Karl's 12th Annual Fall Seminar (in person or virtual) - October 2016 - Four hours of education on the best stuff of the year - $249 Value

Total Value of this package: $3,138 !!! 

Buy on Leap Year only - One Day Sale - $999!

BUY LINK will go live February 28-29 ONLY.

That's more than 67% off.

Leap Year Option Two

Books and Audio Overload - $3,095 value . . . Only $999! Includes:

Ebooks Galore . . . $724.65 Value
  • Managed Services Operations Manual by Karl W. Palachuk - 4 vol. set - $379.95 value 
  • Service Agreements for SMB Consultants by Karl W. Palachuk - $39.95 value 
  • Project Management in Small Business by Dana Goulston and Karl W. Palachuk - $39.95 value 
  • Managed Services in a Month by Karl W. Palachuk - $24.95 value 
  • Fully Expressed Living by Jenifer Novak Landers - $19.95 value 
  • Relax Focus Succeed by Karl W. Palachuk - $19.95 value 
  • Network Documentation Workbook by Karl W. Palachuk - $69.95 value 
  • Network Migration Workbook by Karl W. Palachuk and Manuel Palachuk - $149.95 value 
PLUS Audio Books Galore . . . $464.80 Value
  • Managed Services Operations Manual (Due 2016) 4 vol. set - $379.95 value 
  • Project Management in Small Business (Due 2016) - $39.95 value 
  • Managed Services in a Month by Karl W. Palachuk - $24.95 value 
  • Relax Focus Succeed (due 2016) - $19.95 value 
PLUS All White Papers . . . $179.60 Value 
  • How to Plan a Successful Company Golf Event by Rich Freeman - $19.95 Value 
  • HaaS Starter Kit by Karl W. Palachuk - $19.95 value 
  • Core Competency Matrix by Manuel Palachuk - $29.95 Value 
  • White Paper: Cleaning Up Your Email by Manuel Palachuk - $9.95 Value 
  • How to Document Any Process by Manuel Palachuk - $29.95 Value 
  • The Most Important Documents Every Company Must Have By Manuel Palachuk - $29.95 Value 
  • Working and Tracking Time in Real-time by Manuel Palachuk - $29.95 Value 
  • Referrals Whitepaper by Dave Sobel - $9.95 Value 
PLUS All New Audio programs to be released in 2016
- at least 40 programs at $24.95 each - $998.00 Value

PLUS All the Juicy Audio Programs . . . $728.40 Value
  • How to Create a Hugely Profitable Cloud Solution for Small Clients by Karl W. Palachuk - $149.95 Value 
  • How to Get Rich in Small Business by Karl W. Palachuk - $19.95 Value 
  • Network Documentation for Profit by Karl W. Palachuk - $19.95 Value 
  • Intro to Zero Downtime Migrations by Karl W. Palachuk - $19.95 Value 
  • Making Money in Small Biz Cloud by Karl W. Palachuk - $99.95 Value 
  • Designing and Selling Cloud Services into the 1-20 Desktop Environment by Karl W. Palachuk - $29.95 Value 
  • Service Agreements Improve Managed Service by Karl W. Palachuk - $19.95 Value 
  • Perfect Profitable Projects by Karl W. Palachuk and Matt Makowicz - $79.95 Value 
  • Five Tools That Could Transform Your Company Overnight by Manuel Palachuk - $39.95 Value 
  • Process Control for the IT Industry by Manuel Palachuk - $39.95 Value 
  • Designing, Implementing and Making Money with Virtual Environments with Dave Sobel and Karl W. Palachuk - $49.95 Value 
  • Build Your Brand Through Service by Karl W. Palachuk - $99.00 Value 
  • Ten Golden Rules of PSA and Service Ticket Systems Training Webinar by Manuel Palachuk - $59.95 Value 

Total Value of this package: $3,095 !!! 

Buy on Leap Year only - One Day Sale - $999.99

BUY LINK will go live February 28-29 ONLY.

That's more than 67% off.

Note: If you have already purchased at least $1,000 from a bundle, we can talk about further discounts. But other than that, the bundle is the bundle.


Friday, January 29, 2016

The Right Pay Dates have a Huge Effect on Cash Flow

In the relationship between employer and employee, one day stands out among all others: Pay Day!

Ideally, we all love what we do and we'd do even if they didn't pay us. But in the real world, we all have cars and kids and rent to pay. So pay day matters.

In my latest SOP video, I address the topic of choosing pay dates. As there are two sides to the relationship, there are two major considerations:

1) When are good times for employees to receive money?

2) Which days are best for the employer's cash flow?

Cash flow is always a major consideration. If you get pay dates wrong, you might have to delay paying employees because you just don't have the money. Worse - you might delay paying the taxes on pay day. That's the road to a fight with the federal government you can't win.

So, which are the best days to pay? And how often should you pay? Weekly might be good for cash flow, but payroll processing costs money. Whether you do it in-house or pay a service, weekly is the most expensive because you're almost always running payroll!

Note: This video is packed with info. Watch it twice and post your questions.

Don't forget to share with friends and subscribe to the channel!


Tuesday, January 26, 2016

Y$10K - Saving Money - Strategically

In the last installment of the Y$10K series, we talked a bit about investing. That's cool. But you need money to invest. Where does that come from?

This week we'll talk a bit about finding money you already have. In future blog posts I'll look at finding new money.

What does it mean to "find" money you already have? For the most part, it means saving and budgeting. These are two different skills that you can develop. And you can see results immediately.

I love the book, The Millionaire Next Door by Thomas J. Stanley and William D. Danko. I wish someone would produce an updated version with current statistics. The content is still 100% awesome, but the time-bound stats are a little old. Anyway, go get that book and read it.

Yesterday I posted about how I manage to run a couple of successful businesses and travel all the time. One key piece of that is straight out of The Millionaire Next Door: I drive a used car. I have purchased three cars in the last twenty years: 1997, 2006, and 2014. Obviously, I place a higher value on something other than driving a new car. As a result, I have spent much of the last twenty years with no car payment.

Everyone is different. You might want the security of always having a car payment because that really represents having a car that's extremely reliable and has lower ongoing maintenance costs. Everyone has to choose their level of comfort.

But imagine keeping your car for ten years instead of two or three or five. Just for argument's sake, let's say you bought a nice little $25,000 car today and took out a five year loan. At 3% interest, you'll pay about $450 per month for 60 months. Now imagine NOT paying $450 per month for the 60 months after that. Today's cars should easily continue to be reliable for that long (especially Hondas, Hyundais, and that class of cars).

$450 per month times 60 months is $27,000. If you don't spend it, that's $27,000 you can put straight into investments.

Do that three times (a total of 30 years) and you have $81,000 PLUS interest, dividends, and growth. It's not a stretch to round that up to $100,000. It would probably be closer to $150,000.

There's a human tendency to spend money up to the limits of our income. You have to break out of that pattern. It takes willpower and a sincere belief that the payoff in the future is worthwhile.

When my daughter was younger I always used to tell her, "Every dollar I spend today is three dollars I won't have in retirement." And it's absolutely true. And as you get old, that ratio changes dramatically. Today I would have to say it's two dollars I won't have in retirement. In another five years it will be $1.50 and then $1.25.

Long Term and Short Term Savings

You can think of savings as being either long-term or short-term. Committing to driving a used car is a long-term commitment. You might even drive the same car for fifteen or twenty years. At some point maintenance will increase. But it will never add up to $9,000 per year.

Short-term savings are even larger in the long run! Nowadays $100 doesn't go as far as it used to. Dinner at a not-so-fancy restaurant can easily add up to $50 for two people. And at some places the same meal might be $100 for two people. That difference ($50) once a week adds up to $2,600 per year.

Now take a look at $25 shirts instead of $50 shirts. And $60 shoes instead of $120 shoes.

It adds up everywhere. So far, NOTHING I've mentioned will change your lifestyle. None of it will make you look poor or "unsuccessful" in others' eyes.

I guarantee you can save $100 this week by simply buying the same things at different stores (restaurants, etc.). Do that for a week. Take the extra $100 or $200 or whatever and stick it in the brokerage account.

Strategic Savings

You also have to be strategic about savings. When we sell a printer to a client, we give them estimated costs per month and estimated costs per copy. Toner prices can vary dramatically. Some clients will take a slightly slower printer because the cost per copy is lower. Others need speed.

We all know clients and prospects who are tempted to always spend less money. Very often we know they are going to pay more in the long run. But we can't convince them of that.

I like to tell people, Make sure you're pinching the right pennies!

You need to do this in your business and your personal life as well. Be strategic. Save money where it will truly make a difference in the long run. Spend money today if it means lower costs overall. That means you have to take the time to make these calculations.

Eventually, you will build for yourself an overall lower cost of operating and a lower cost of living. Now don't spend it!!! Set your expenses and don't let them rise to take up all the money that's available. Sock that money away.

Do it. Right now. Go find an extra $100 or $200 or whatever and stick it in the brokerage account. I'm not kidding.

If you tell me you can't, you are almost certainly fooling yourself.

But you're not fooling me.

- - - - -

Last time, I asked you to set up an Automatic Investment Transfer to your investment account. If you haven't done that, do it now. No one will do this for you. Once that's set up, you need to make sure the money's there. This week, make sure that money's always there. Begin building that habit.

Everyone reading this can do something. $5, $10, $100. Something.

Every dollar counts.

Save something.

Move somethig into the investment account.

If the money's in your pocket, you'll spend it. Get it over to the investment portfolio ASAP!

- - - - -

Good luck!

Let me know how you're doing!


Monday, January 25, 2016

How Do I Run a Successful Technology Business and Fly All Over the Place on Speaking Engagements?

Over on Facebook I've exchanged some comments with folks about coaching in the IT business. The topic started out with the topic of why people are bashing coaches and coaching wholesale. In my opinion, every business owner on earth can gain tremendous value from coaching. Of course you also have to follow through, participate in your own (business) health, and make changes.

Steve asked the question:
"General question. If you have a successful technology business, and have SLA agreements, and day to day challenges, vendor management, etc. - how can you also fly all over the place for weeks at a time on speaking engagements? Not taking a shot; I'm genuinely curious. I'm cultivating my local market every single spare second I'm not working on direct items. I rarely can get away for a weekend, let alone a week, let alone halfway across the country. I don't see how one could do both of those things and be good at both of those things."

Let me give you a few answers to this question.

First, I started out building a Managed Service business in 1995. I grew it to just over $900,000 in annual revenue. In the meantime, I wrote books and built another business to provide books, audio programs, and trainings. I built multiple streams of revenue. I also put money in the stock market, into rental property, and into other investments.

Truth One About Growing Wealth: You will never grow wealth from your "earned" income. You can only grow wealth from your investments. If your business is really a job, and you put all of your money back into your job, then you will never grow wealth. You have to take money (profit) out of your business and put it into other investments where it can grow.

Second, I firmly believe that every entrepreneur should have more than one business. Yes it's twice as hard. And yes you have to be strategic. BUT you can share employees across your businesses. You can move people to where the money is. You can move work to where the people are. You can ramp up and down and sideways with massive flexibility.

Eventually, I sold that MSP business and worked with them for a few years. But when the new owner sold the business again, I started a new Managed Service business. My current Managed Service business is small, but very profitable. It is built on a series of absolutes that 99% of all MSPs do not do consistently.

My Absolutes for an Absolutely Profitable MSP:

1) 99% of everything is paid in advance

2) 95% of all equipment is less than 48 months old. 75% is less than 36 months old. Why? New stuff doesn't break.

3) 100% of all users at all client are NOT logged on with local or domain admin privileges

4) 100% of all machines have a commercial RMM agent installed, are monitored 24x7, and are updated at least weekly

5) 100% of all machines have a commercial anti-virus program installed, which is updated daily

6) 100% of all email is filtered before it comes on premise (to an Exchange server or local Outlook)

7) 100% of our clients have a commercial grade firewall that is patched and up to date

8) 100% of all equipment under Managed Services is under warranty

9) 100% of all software under Managed Services is on a support contract

10) 100% of our work is done on a Service Ticket (service request)

11) We are rigorous about tracking our time

12) We provide a thorough monthly maintenance for all servers and critical network equipment

13) When we tell clients to do something, they do it

14) We charge enough money to make all of this profitable.

Our clients demand the highest level of service from their machines and they're willing to pay for it.

We have rock-solid processes. We don't make excuses about how we have to sell old equipment or cheap firewalls or let clients work on their own stuff.

The result is very simple: Things Don't Break.

Our least "needy" client pays for a ten-user package of Managed Services. They have two servers, one of which is a terminal server. They have a BDR, an in-house Exchange server, and a Barracuda spam filter. They run two line of business applications. The only thing in their office that's more than three years old is the UPSs in the server rack. But the batteries are newer.

They enter an average of one service ticket per month (company-wide). In most cases, it is billable because it's an add/move/change.

Our "neediest" client pays for a ten-user package of cloud and Managed Services. They have an SBS server that will turn three years old in June. So we are moving them to all-cloud services in January and February. They use a variety of desktops, laptops, and cell phones. All purchased within the last 36 months. Jan-Feb are their busiest time of year.

They enter about ten service tickets per month during January and February and an average of one service ticket per month for the rest of the year (company-wide).

Our clients do not experience hardware failures.
Our clients do not experience data loss.
Our clients do not experience down-time.
Our clients never get viruses.


And we're not unique in any way. Many MSPs do this and simply don't blog about it. Any IT consultant CAN create a business like this. You simply have to set absolute rules and enforce them absolutely. We all have the ability to provide the absolute best service and support. MOST technology consultants choose not to. Many don't know how to. But there's no mystery here. You just have to believe.

You have to believe that top quality equipment under warranty won't break.
You have to believe that systems that are patched and updated won't break.
You have to believe that clients are willing to pay for the best IF they get the best.
You have to believe that you can execute best practices - and then do it.

- - - - -

Mastering the technology is 25% of the battle, at most.

Mastering the business process is 75% of the battle, at least.

- - - - -

Now to the question at hand . . .

How Do I Run a Successful Technology Business and Fly All Over the Place on Speaking Engagements?

Step One: Create a business that runs well. When it runs well enough, you become the owner and not the manager. Owners don't have to live inside their business every day.

Step Two: I make personal choices that allow me to travel as much as I want. Here's what I mean.

For me there are three kinds of travel: Business travel that someone else pays for; Business travel that I pay for; and Personal travel.

Example One: My most recent trip to Australia. The SMB IT Professionals of Australia paid for my airfare and a few nights hotel to speak at their national conference in Surfers Paradise. So the flight was paid for, as was a few days hotel and food. As long as I was 1/3 of the way across the globe, I added a week to that trip. Out of my pocket came $400 for a condo on the beach and whatever I spent on food and travel. In all, it was about $1,500 personal travel.

Example Two: My most recent trip to Southern California. I paid my airfare and hotel for a few nights so I could attend and speak at SMB Techfest. All out of pocket. Then I stayed for a few extra days for personal vacation time, because I like the beach. I met up with friends and really had a 30% work day on Saturday. But I paid for that as personal. Business expense on my part (hotel, food, rental car): about $800. Personal expense on my part: about $300.

Example Three: My most recent trip to Hawaii. This was 100% vacation. Or maybe 90%. I did some writing and blogging. But basically, it was all out of pocket for my daughter and myself. Ten days in paradise. Total personal out of pocket: about $3,500.

If the first question is how I have time for all that, I hope it's answered. I can run 99% of my "book" and educational business from anywhere in the world. And I can run 95% of my Managed Service business remotely.

As to the money, the answer is very simple: I choose to spend my money on traveling. I don't buy a new car very often (I'm on my third car since 1997). I don't spend money on boats or big trucks or swimming pools or lavish clothing. I choose to spend my money on travel. I love meeting new people, doing new things, and seeing new places.

- - - - -

I'm sorry for the long answer, but it boils down to this.

About six years ago I wrote down the words, "I want to write more; I want to speak more; I want to travel more." And then I proceeded to create a life where I can do those things.

Your dreams may vary.


Tuesday, January 19, 2016

Don't Miss My Annual "State of the Nation" Address for Small Business IT

Karl's 7th Annual Annual "State of the Nation" Address 

Tomorrow -
Wednesday, January 20th
9:00 AM Pacific / 12 Noon Eastern

Mark your calendar now and don't miss this once-a-year podcast. This will be my 7th Annual "State of the Nation" for small technology providers.

Don't miss this year's webinar.

Webinar Registration:

No cost. Just register and tune in.

Paste that into your calendar so you don't forget!

Topics Include:

  • Highlights (lowlights?) from 2015
  • Windows 8 / 10 / what's next
  • Cloud Services
  • The Economy
  • Building the Habit of Success

- - - - -

As I look forward to an amazingly productive year, I am turning my focus to defining the most important habits of success that will take me to the next level. I am convinced that more people could do amazing things with a few changes in this area.

The business environment has never been better poised to take off. You know, you never have to worry about the economy "out there" when you own a small business. Yes you have to work hard, but you really only have to worry about your own personal economy - and you have 95% control of that.

As strange as it sounds, this is a wonderful time to reboot your business, sell some new products, and improve your business.

Tune in to learn more.

Karl's 7th Annual State of the Nation Address for SMB IT
January 20th
9:00 AM Pacific
Webinar Registration:

- - - - -

Note: I have 100 seats and we have 105 registered so far. Do Not Worry!

 One of the things I've learned is that there's about a 50% drop-off rate when things are free. If registration reaches 200, I'll buy the extra seats.

Plan to log in early, though, to guarantee your seat.

See you then.

Monday, January 18, 2016

Y$10K - A Quick Primer on Investing

I certainly didn't want the stock market to drop 390 points on Friday. But more importantly, I haven't enjoyed the 2,000 point slide over the last few weeks.

But it also doesn't scare me.

And to be honest, it's perfect timing for this installment of the Y $10K blog series. If you haven't read the first installment, you can find it here:

Warning: I'm not an investment advisor. But I've been investing since 1993 and I know something about it. 

I want to set your mind at ease a bit with investing. I also want to take this opportunity to remind you that the stock market is not intended to be like gambling. Investing is a long term thing. If you plan to put all your money on black or red and get rich, you won't be successful.

There are three rules about the stock market that you need to accept if you are a new investor:

Rule #1: On any given day, any given stock (or the market as a whole) can go down 10% or 20% or 30%. This is important because it slaps you in the face with some nice, cold water of reality. And if a stock goes down 20% in one day, that doesn't change the rule. It can still go down 20% the next day.

If you're tempted to individual stocks, just remember that they are the riskiest. If you're a beginner, you probably don't want to start buying individual stocks. You can be tempted all you want. Just don't do it. There are lots of places on the Internet where you can set up make-believe investment portfolios and see what your stocks would have done. Play with that.

Don't play with your retirement money.

Rule #2: The stock market eventually always goes up. There are two primary reasons for this. First, eventually there's going to be some inflation. Lots of inflation is bad. A little inflation is good. As the price of "everything" goes up, companies charge more and try to make more, so the value of their stock goes up.

Second, all the companies in the stock market are trying really hard to make more money than they ever have. This might be with new technologies or new marketing strategies. But whatever it is, they all have a primary goal of making more than they made in the past. That "value" is reflected in the price of their stocks.

If you look at the graphic below you can see that there's lots of volatility (ups and downs) in the short term. But as you pull back and look at longer and longer term investments, you can see that the market always goes up eventually.

You need to play it safe as you approach retirement, because it can always go down in the short term. But you can be fulling invested in the long term because it always goes up eventually.

Rule #3: Your safest long-term investment is in the market as a whole, not in individual stocks and bonds. The primary markets in the U.S. are the Dow Jone Industrial Average and the NASDAQ (pronounced nas-dak) National Association of Securities Dealers Automated Quotations System. The Dow is an "index" made up of exactly thirty stocks that are supposed to represent the most important companies in various industries within the U.S. economy. The NASDAQ is an index of over 4,000 companies that are traded on the NASDAQ system.

The best way to trade these companies today is by investing in an exchange-traded fund (ETF) of the Dow or NASDAQ. I won't talk about all the other alternatives and there are lots of people who have other strategies. But I just want to get you to $10,000 as safely as possible. Some of that will be growth, but most of it will be YOU adding money to your account by regular deposits. So there's no get rich quick scheme here.

Aside from ETFs that track the Dow and NASDAQ, there are ETFs that track the S&P 500 and other indexes that are intended to represent the total, broad market. ETFs are very tax efficient because you buy at one price and sell at another. You only pay tax on your gains. The most common alternative would be a mutual fund that tracks the whole stock market, but with mutual funds, all the dividends paid within the fund become taxable to you. So a fund price might go down and you still end up paying taxes. If you don't understand this point, don't worry about it.

Just remember: You want to invest in an ETF - exchange-traded fund - of the total stock market.

If you are starting out with just a small amount of money, I would recommend that you choose one, two, or three of these and nothing else:
- ETF that tracks the Dow Jones Industrial Average
- ETF that tracks the NASDAQ
- ETF that tracks the S&P 500

After twelve months of that, you will have poked around a bit and looked at other tempting things to invest in. In the meantime, you will invested in a good, solid, strategy that will serve you well in the long run. And you will have built the habit of putting money in the market!

- - - - -

This Week's Action Step: Set Up an Automatic Investment Transfer

Last time, I sent you off to create an investment account. One person in another country could not invest in the U.S. stock market. I understand that. So find the safest place you can to invest, and start there. If you're in the U.S., you should have an account at eTrade or Scott Trade or Schwab or someplace that allows you to buy and sell stocks.

This week, I want you to commit to a SMALL investment on a regular basis. In a perfect world, you will schedule a transfer from your bank to your investment account every week. If you have to, schedule it for once a month. No matter how small it is, I want you to make that transfer every week.

Even if you tell me you can't afford anything, I want you to do something. Everyone reading this can do something. $5 or $10 or $100. Something.

Next week we'll talk about ways to save money so you can invest it. For now, I want you to make the biggest deposit you can come up with and then schedule an automatic deposit either weekly or monthly.

It's better to put in $10/week than nothing. If the money's in your pocket, you'll spend it. If it's in the investment portfolio you won't.

- - - - -

This Week's Lesson: Markets Go Up and Down - But They Go Up Eventually

Don't try to "time" the market by getting in at just the right moment.

Don't pay attention to the news every day or every hour. Don't set up a tracking system and watch the market all day long. That will drive you crazy. Don't freak out when the market drops 300 points.

Do look at your portfolio every time you make a deposit. Remember, your primary growth is going to come from making deposits, not the growth of the stocks themselves. You do your part and let the market do it's thing.

Here's the ultimate reason that you shouldn't worry about the daily fluctuations in the stock market: If you had spent that money on beer and fried chicken for $10, it would still be gone. Better to have that money in the market working for you.

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Thanks for all the emails about this. Tell your friends to get on board. Let me know how you're doing.


Friday, January 15, 2016

SOP: Scheduling within Your Service Department

I posted a new SOP video today, which you can see on my YouTube Channel at

Scheduling with Your Service Department

We're not talking about scheduling client jobs. These are the bigger-picture things you need to do every week, every month, and every quarter. Examples include

- Quarterly employee reviews
- Weekly staff meetings
- Staff training
- Client patch management
- Client monthly maintenance
- Client quarterly business reviews
- and more!

I mention two book here:

The Power of Focus by Jack Canfield
Running the Service Department (volume 3 of the Managed Services Operations Manual)

More information on the Managed Services Operations Manual at

Feedback always welcome.

Please view, subscribe, and share. Thanks.

Saturday, January 09, 2016

Bering McKinley Service Fundamentals Workshop: Chicago, Jan 28-29

Got a note from my friends over at Bering McKinley. They're putting on their excellent Service Fundamentals Workshop this month. Check it out.

Here's the memo:

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Service Fundamentals Workshop

Chicago | January 28th & 29th

  • End once and for all your business battles. Spend two days with us and two weeks with your team and you’re company is cured. Service Fundamentals is a balance between managing the numbers and the activities of your staff. 
  • Establish and manage your top ten service department commandments and manage to them daily.
  • Create job descriptions that you can manage to and make part of the day-to-day operations of the department.
  • Manage the entire hiring process to make sure you are picking only the best.
  • Understand which operational and financial KPI’s you should be paying attention to. If you can’t measure it, you can’t manage it.
  • If Bering McKinley advises you to do it, we always show you how to measure it. You will be an HR Expert when you leave us!

Sample Targets for: 
1. Agreement Gross Profit
2. Service Revenue Mix
3. Service Salaries to Service Revenue
4. Effective Hourly Rate

Who should attend?   

  • Owners who need formal training on delivering service.
  • Dispatchers on their way to being Service Managers.
  • Service Managers who have never received any real training.
  • Experienced Managers new to the industry.

How much?  Three ways to pay!    

Option 1: Unlimited Access Program  
 $175 monthly (12 month term). Unlimited access with one attendee of your choice to all of our workshops and training sessions. Additional seats can be reserved for a flat one time fee of $100 (each additional person). That's it! (Note, not available on our website yet. To sign up please contact us directly).

Option 2:  Workshop Bundle Package
$1500 Per attendee of your choice. Attend any two workshop sessions of your choice for this price! You can pick any combination you wish!

Option 3:  Pay As You Go
$949 Per attendee. No commitment.  Each additional attendee from your company are at a 50% discount rate. (special discounts for current Bering McKinley Peer Team Members and for members of competitive Peer Groups).

*Workshops include a work book for future reference and a library of sample documents including sample contracts, job descriptions, and scope of work samples.

As an owner, you can’t be all things to all people, hard as you may try.  Utilize the experience and expertise of Bering McKinley to train your staff.  1000’s of your peers have trusted Bering McKinley to train their staff.  You’ll be in great hands.

More info and registration at: