Thursday, August 17, 2017

SMB Roadshow . . . Only 11 Cities Left . . . Only 5 in the U.S.

The Countdown Continues!

Upcoming Shows:

  • London
  • Manchester
  • Edinburgh
  • Dublin

  • Nashville
  • Atlanta
  • San Jose
  • Oakland
  • Las Vegas

  • Adelaide
  • Melbourne
  • Sydney
  • Brisbane

My big SMB Roadshow is heading to Scotland and Ireland next. Please join me!

You can find out all the details at

This six-hour seminar is jam packed with great information about bundling, selling, implementing, and maintaining cloud services. We've hit about half the cities we're going to visit this year.

This will be my only visit to these cities this year:

- Edinburgh - 22 August

- Dublin - 24 August

I put together an 8-minute video that spells out all details of what you get with this Roadshow seminar. It also explains in some detail what we're doing and how this seminar will prepare you to make a lot of money selling Cloud Services:

Check out the video -- which includes a discount code -- and plan to join me in August.

Questions welcome.


Help ChannelPro Identify the All-Star Vendors

I got a note from my friend Rich over at ChannelPro. They are looking for your participation to find the vendor who have had the biggest impact on the SMB channel over the last year. It looks like there's a nomination process, to be followed by voting.

Here's there announcement:

- - - - -

ChannelPro’s annual All-Star awards recognize vendors that our editorial team feel have had a significant impact on the SMB channel in the preceding year by:

--Introducing a new product or service that has market-changing potential
--Creating a significant new channel program
--Dramatically changing an existing partner program in a way that benefits SMB partners
--Redefining the company’s vision and strategy in a noteworthy way
--Making a serious move from the enterprise into the SMB market
--Significantly enhancing their channel education and training offers
--Doing more or less anything else that legitimately qualifies as having a “significant impact on the SMB channel”.

We’re currently soliciting nominations for our 2017 All-Stars. If you would like to suggest one or more vendors, please complete the online form at:

Nominations close soon, so if you know of any vendors that deserve a little love from ChannelPro, be sure to submit your suggestions soon. Feel free to contact me with any questions you might have too, and thanks (in advance) for sharing your thoughts!

- - - - -


Wednesday, August 16, 2017

Hiring a Good Administrative Assistant via Craigslist

Over on The Facebook, there's a discussion about who your first hire should be. I have long advocated hiring an administrative assistant as your first hire. Two questions arose from that. First, how do we find qualified people at a low price? And, second, how do I find them on Craigslist?

[Follow me on The Facebook at]

Here's the reality of the marketplace: There are LOTS of very qualified people who are willing to work 15-20 hours per week at just-above minimum wage. When minimum wage was $8/hr I paid $10 for Administrative Assistants just starting out. Now that the minimum wage is $10, I pay $12.

Many of these folks are "stay at home" parents with kids in school. They drop the kids off in the morning and are available to work until mid-afternoon most days. Then they need to go pick up the kids. Another big group is college students with very flexible schedules. The remainder are mostly people who would love to work full time but are happy to start half-time.

Of course I have only hired in Sacramento, CA over the last 22 years. But in that time, I've seen the economy go up, down, and sideways. And through it all, I've always found a huge pool of very talented people who are willing to work part-time for a couple of dollars above minimum wage. I have frequently had three or four administrative assistants at once. The amount of work they can make disappear is phenomenal.

The next question is, how do you get the quality applicants without slogging through 150 resumes? That's a matter of screening people before you collect resumes. Below is the ad I've crafted for this. Here's how it works:

1) Place the ad on Craigslist or a similar site.

2) If someone responds with a resume, move the message to an email folder labeled \Admin\No
 - and reply to their message by simply saying "Please re-read the ad."

3) If someone responds with an actual written paragraph, as requested,
 a) Read the paragraph
 b) If you like the paragraph, ask them to send a resume
 c) Move the message to an email folder labeled \Admin\Maybe

This should get you about 5-10 candidates who can follow instructions, write a coherent paragraph, and have shown some flexibility.

Notice also that this ad is not intended to attract middle management secretaries earning $50-$60K per year who just want to type correspondence. This ad says you might be asked to run errands, manage mailing projects, and even fill my car with gas.

Truth be told, I think I might have asked my office manager to put gas in my car once somewhere along the line, but that's not really what I expect AA's to do. I only put it in there because I want this ad to reflect the fact that you have to be prepared to work. As you know, in small business everyone needs to pitch in as needed. So you don't need a prima donna who says that's not her job.

The Ad:

- - - - -

"Person Friday" 
Part Time Administrative Assistant and Personal Assistant
Start out 15 to 20 hours per week - with luck will grow to more.

Note: Please read through this ad and do not send a resume unless requested to do so. We will not look at unsolicited resumes.

General Job Duties: 
- Run Errands
- Help in coordinating mail campaigns (monthly & special projects)
- Inventory office supplies
- Set-up appointments with clients following set guidelines
- Update forms
- Copying
- Make bank deposits
- Prepare payroll
- Get the mail
- Sort the mail
- Prepare sales materials 
- Typing
- Mailing packages 
- Monitor chargeable and non-chargeable hours
- Filing / sorting
- Misc. Research projects
- Make coffee
- Whatever else is needed. 

Personal duties include getting coffee, filling car with gas, get lunch for in-house meetings, shop for supplies, etc. 

- Must have experience with Microsoft Word and Microsoft Excel 
- Must be good with details
- Excellent organizational and interpersonal skills 
- Good verbal and written skills 
- Must have reliable car to run errands as needed
- Must have clean DMV record

Send your paragraphs to 

Compensation: $12/hr 

Special Notes:
We place a strong emphasis on Top Quality, Experience, and Customer Service. 

Do not send a resume until requested to do so. We will not look at unsolicited resumes.

To apply for this position, send the following in response to this ad:
 - 1-2 paragraph description of why you would be an Amazing Administrative Assistant for us.
 - Some of those who respond will be asked to submit resumes.

We are looking for a long-term employee who will grow with the company.

This position is in Sacramento, CA. Please only apply if you are in the Sacramento area or plan to move to the area.

- - - - -

What About Virtual Assistants?

I currently have one "permanent" part-time Virtual Assistant or VA (my sister in-law). I also hire three different VAs to do specific tasks such as book layouts or tedious work in QuickBooks.

But I also have a part part AA who comes to my office. I think I will always have a real AA because there is some work that just can't be done remotely. If you go look up my original blog about the $200 Miracle, you'll see that the comments are filled with angry VA trolls beating me up because I insist that I have a real AA who actually shows up at my office.

I left those comments up because they illustrate many of the things that can be done remotely.

But I know from running multiple businesses for 22 years that some stuff just can't be done by a VA in another state or country. Period. Plus, as the testiness of some of those comments suggest, you need to make sure you hire someone whose temperament represents your company well.

The Bottom Line: Hire An Assistant!

This process has worked for me time and time again. You'll get 5-10 legitimate resumes from people who are sincere and eager and ready to work. You'll also get 15-25 resumes from people who do not read the ad and simply carpet bomb the internet with a generic resume. Add them to the "No" folder and don't waste your time.

But whatever you do, please hire an administrative assistant or virtual assistant. They really will take away massive amounts of work and make your life better.

Comments welcome - even from trolls.


Friday, August 04, 2017

SOP Friday Index Updated - Now Includes 100+ Videos

For many years now, I've been posting SOP (standard operating procedures) articles on my blog and putting SOP videos up on YouTube. All of that is "indexed" over at

I got a note from someone who thought it would be handy to add videos to the index. I've just completed that. For videos related to a blog article, I just added a link that says "See Related Video." There are also more than fifty videos that are not "related" to blog posts. They're listed at the bottom of the SOP Friday page.

Please check it out. I want this to be a usable resource. The blog articles are organized a bit like the SOP books. The videos are roughly in the order they were posted. If you just use CTRL-F to search the page for a keyword, that's probably the easiest way to find all blog posts and videos on a topic.

. . .  (Don't worry, I'm working on a better way to index and keyword all this stuff.) . . .

And if you just want to browse my YouTube channel, it's at

And the SOP play list is at

Final note: Please subscribe to this blog and to my YouTube channel so you don't miss any new SOPs!



Thursday, August 03, 2017

Manuel's Audio and Video Products on Sale Now

My brother Manuel - the coach who takes you to the gym and doesn't just send you there - has a number of very popular products for sale over at SMB Books. You can find them all on the "Manuel Palachuk's Stuff" page.

Now we've got three of his most popular downloads on sale. Here they are:

Process Control for the I.T. Industry

If you think process control has no place in our industry, nothing could be further from the truth. From the ROI of Process Control to getting everyone on board, this presentation lays out the path to success for building a culture of quality refinement in any size company. If you want to have any hope at making order out of chaos in your company you must start here.

This presentation could easily be expanded and broken into five or more individual presentations based on the importance of the subjects covered. As with many of Manuel’s presentations you will find he is high energy and passionate about the subject but in this particular presentation, you may find you need to listen to it on half speed to take it all in!

Audio recording with some background noise
Content Format: MP3 Audio, PDF Slide Deck
Content Duration: 1 Hour

Save $20!

The Ten Golden Rules of PSA

Learn how to double your value to clients and your profit with these powerful golden rules of PSA Service Ticket Systems

In this webinar, Manuel focuses on the direct connection between your service delivery system, the value you give your clients, and your profit, and how to maximize each. He also gives an over view of Agile Service Delivery, an emerging method you must learn to stay competitive.

Whether you’re a one-person shop or 50, to be consistently profitable, you must have guidelines for how to break down the work in an organized fashion and how you will communicate with the client along the way.

You don’t have to be an MSP or even use a PSA to work efficiently and be profitable, but you do need a system and a method. These ten golden rules can be the seed for your own system if you have none, or you can adopt them in whole to enrich your existing methods. Either way, this is your opportunity to take your service delivery and your profits to the next level.

Recorded Webinar Session – Video with Mono audio
Content Format: MP4 Video and MP3 Audio, PDF Slide Deck and Q&A Follow-up
Run Time: 1 Hour

Now only $39.95

Save $20!

Working and Tracking Time in Real-Time

Tackle the single toughest obstacle to super high profits in your service delivery system with this information packed training webinar specifically presented for the IT Services industry in mind. Every CRM, PSA, and ticketing system out here wants to supply you with great reports on your bill-ability and your efficiency but not one of them can do it unless everyone is working and tracing time in real-time.

Tap into the wisdom of the author who has turned service delivery systems around for many companies and who can help you do the same for yourself. Even if you are the only one who creates billable time in your company you likely need some coaching on how to make the transition and here it is.

This training presentation starts by identifying the Profit and Value potential at stake then begins to clarify the interruptions that cost money and how to stop them. Manuel lays out the evolution of time tracking and clarifies the Working and Tracking Time in Real-time Maturity Levels. The path to success is outlined and you can easily see how to go from Level One: time stamps and notes taken on a tablet throughout the day, to Level Five: entering time in real-time directly into your PSA. Along the way, the great myths that a technician who multitasks is more efficient, is exposed and dispelled.

Some of the subjects covered include:
• Why Track Time?
• History and Evolution of Time Tracking
• Identifying and resetting the interrupt
• Working and Tracking Time in Real-time Maturity Level
• Time Increments for the Service Industry
• Profit and Value Potential
• The Multi-tasking Myth
• The Most Important Rules of Working and Tracking Time in Real-time
• Time Tracking Log Examples
• General Rules of 5 and 15 Minute Time Entry
• Steps to Success
• Getting everyone on board
• Measuring your progress

Recorded Webinar Session – Video with Mono audio and no background noise
Content Format: MP4 Video, MP3 Audio, PDF Slide Deck
Run Time: 1 Hour

Now only $39.95

Save $20!

Check out all these products and more at SMB Books today!


Wednesday, August 02, 2017

NEW: Video Training - Outlook Troubleshooting for Technicians

I am very pleased to announce that SMB Books is now distributing Lisa Hendrickson's Outlook Troubleshooting videos. This is a set of seven videos that go into a great deal of detail for technical troubleshooting.

The set is 25% off through the end of August. Check it out today.

MSRP: Only $199

Sale Price Through August 31st:

Only $149

Learn from an Expert how to troubleshoot, repair, and resolve Outlook technical issues.

Outlook is a program that contains a lot of data, lots of moving parts and offers 100’s of features which are all guaranteed to break at some point. As well, it’s the program most used with the Office 365 Business Plans. These videos will train you how to properly prepare, repair and learn Outlook in a 360 view.

Technicians should buy these videos to:

  • Advance their technical knowledge with Outlook, Exchange and supporting Office 365
  • Stop losing unbillable time trying to resolve issues you are not familiar with
  • Raise your rates and offer Outlook as a premium service
  • Have a marketing advantage over your competitors because you can promote Outlook as a service your company offers

You will learn

  • More knowledge about Outlook that allows you to fix and repair issues more quickly
  • How to create a spot check and backup Outlook data safely before performing work
  • How to troubleshoot without Outlook being open/won’t launch
  • How to create more sales with your clients by offering Outlook repairs and troubleshooting
  • How to repair and recover OST and PST files in Outlook

This series will easily save you enough labor to pay for itself in no time!

Sale Price Through August 31st:

Only $149

About the Teacher

Lisa Hendrickson, aka Call That Girl has been supporting all email platforms since 1996. In 2000, she focused on being a top helpdesk technician for Outlook at many corporate jobs. In 2007 she started Call That Girl and since 2013 has chosen to only support Outlook and Office 365. She is the author of six eBooks and has created 100’s of videos, blogs and articles, all about Outlook!

Lisa's also very active with posting videos, podcasting, and contributing to technology discussions online - including Facebook.


“This is one of the best training sessions I have attended over my IT career and you will be amazed how little you really knew previously about the nuances of Outlook and Exchange. Along with the basic Outlook training series the troubleshooting series will give your technicians the one-two punch to create new business relationships because they will know they can fix the Outlook problems the right way the first time! Thanks to Lisa for sharing her knowledge with the IT community!”
-- Charles Perry/Owner PC Tech to Go

Summer Sale - Save $20 Right Now

I got together with a few other folks who sell into the SMB IT consulting community and put out a Sales email last week.

It went over very well. So I've decided to extend my coupon through the end of Summer (September 22nd).

The guidelines are very simple:

  • Minimum purchase $59.95
  • Enter code SummerSale2017
  • and you'll get $20 off any order.

That's it.

Order a class - save $20.

Order a book - save $20.

Register for the SMB Roadshow - save $20.

Buy an audio program - save $20.

No products are excluded from this sale.

(Sorry: Cannot be combined with other discount codes.)


Tuesday, August 01, 2017

Next Course - The Most Important Checklists for Any I.T. Service Provider - Starts August 8th

Small Biz Thoughts


The Most Important Checklists for Any I.T. Service Provider

Taught by Karl Palachuk and Manuel Palachuk, Authors and Coaches

- All classes start a 9:00 AM Pacific

Checklists are critically important to creating SOPs - Standard Operating Procedures - for your company.
This course is intended for managers and owners of a managed service business. It covers many facets of the "checklist mentality" that the instructors have used at a variety of successful I.T. consulting businesses.

In addition to building hundreds of checklists and standard processes for KPEnterprises in Sacramento, CA, the authors have both written books, trained individuals, and coached teams on successful processes and habits for running a modern, successful managed service business.

This course will cover daily the use of checklists in daily operations as well as the "larger picture" of running the entire company. It will address both internal checklists for running your own company and external checklists for managing client relationships and client technology.

This is an intensive webinar course over a five week period. All assignments are voluntary, of course. But if you want feedback on assignments, please complete assignments during this course and email them to the instructor. 

Delivered by Karl Palachuk and Manuel Palachuk, authors of the Network Migration Workbook and many other books for MSPs - managed service providers.

Includes five weeks of webinar classes with related handouts, assignments, and "office hours" with the instructor.

This course is intended for business owners and managers. It is particularly useful for the Service Manager or Operations Manager.
Register Now

A Few Details . . .

  • Each course will be five teleseminar phone calls (50-60 minutes each)
  • There will be handouts and "homework" assignments
  • If you wish to receive feedback on your assignments, there will be instructor office hours
  • Class calls will be recorded and made available to paid attendees only.
  • All calls start at 9:00 AM Pacific Time

Monday, July 31, 2017

SMB Roadshow - Only 13 Cities Left (Only 5 in the U.S.)

The Countdown Continues!

Upcoming Shows:

  • London
  • Manchester
  • Edinburgh
  • Dublin

  • Nashville
  • Atlanta
  • San Jose
  • Oakland
  • Las Vegas

  • Adelaide
  • Melbourne
  • Sydney
  • Brisbane

My big SMB Roadshow is heading to England, Scotland, and Ireland next month. Please join me!

You can find out all the details at

This six-hour seminar is jam packed with great information about bundling, selling, implementing, and maintaining cloud services. We've hit about half the cities we're going to visit this year.

This will be my only visit to these cities this year:

- London - 15 August

- Manchester - 17 August

- Edinburgh - 22 August

- Dublin - 24 August

I put together an 8-minute video that spells out all details of what you get with this Roadshow seminar. It also explains in some detail what we're doing and how this seminar will prepare you to make a lot of money selling Cloud Services:

Check out the video -- which includes a discount code -- and plan to join me in August.

Questions welcome.


SMB Nation Announces Fall MSP Tech Talk Agenda - Join Me!

MSP Tech Talk

Fall 2017 

Tickets are Complimentary........

All you have to invest is your time.

This multi-faceted event gives technology providers the opportunity to learn from industry experts with no travel, hotel cost, or extensive time away from your business.

The Fall Agenda includes presentations by Harry Brelsford, Jamison West, Amie Seisay, Mark Scott, and me.


Sept. 13th
12:00 pm
5 Steps to Implementing Analytics in an MSP Practice

Harry Brelsford 
In this session, Harry Brelsford, the CEO of SMB Nation, will walk you  through the five steps of implementing digital marketing and analytics  as a way to convert leads to closed sales.

From using webinar  analytics as a form of predictive/behavioral lead scoring to A/B testing  via email campaigns to using HootSuite analytics for social media  measurements, he'll explore how best to use specific tools that you  likely already own or subscribe to and the most cost-effective methods  you can implement immediately. As a bonus, you'll also discover the  dirty little secret about the effectiveness of social media in B2B.

Register Now

Sept.  20th
12:00 pm
The true paradigm shift to becoming a “Cloud Service Provider”

Jamison West
Have you fully embraced the cloud? Do you use the cloud fully in your own environment? Do you sell and deploy the cloud first, or better yet cloud only? If not, have you fully examined the blocking issues? In order to truly make the leap to becoming a Cloud Service Provider you must understand the root of the paradigm shift. Join Jamison West as he shares his vision of what must be embraced and learned to transition your business.

Register Now

Sept. 27th
12:00 PM
Pricing Strategies: Break/Fix, Managed Service, and Cloud

Karl Palachuk
One of the most common topics for service providers is pricing. How should you price your services? By user or device? In bundles? Should you include hardware? What's covered and what's not? And how do you set an hourly rate?

While the questions never cease, managed service author Karl Palachuk provides some great guidelines to consider as you structure your pricing.

Join us for an entertaining and educational webinar - September 27th.

Register Now

Oct. 4th 
12:00 PM
Embracing Change as an Organization with SharePoint

Amie Seisay
Technology changes at a rapid pace. Business processes should align with the changes that are happening in the world. This of course, impacts how people perform their job functions. The days of waiting for IT to build web applications have shifted, empowering business users to develop their own websites and dashboards to showcase information. IT can shift their focus to developing high powered solutions that will provide even greater business value. This session will cover business solutions in SharePoint involving approaches to Change Management. We will also discuss pointers for allowing SharePoint to deliver true business value.

Register Now

Oct. 11th 
12:00 PM
It’s not getting to the Cloud it’s about a safe journey

Mark Scott
Cloud this, cloud that, “take your business to the cloud”. The age of cloud computing is upon us and with it a dizzying array of tools, templates, platforms, services, subscriptions, API’s, and applications. We can now build applications and easily share data with virtually everyone on the planet -- intended or not. In this session, we’ll cover

Business Drivers
Architectural Concepts
Design Requirements
Data Classification
Cloud Security
Cloud Application Security
Operating in the Cloud
Legal Considerations

Register Now

Oct.  18th 
12:00 PM
How to Align Your People

Jamison West
Are your teams performing at their full potential? Are people on each team aligned with each other – values, personalities, and interests? Are they aligned with their roles and objectives to fully maximize the potential of their talents? Join Jamison West as he shares why his new business was created to improve company and team culture and performance.

Register Now