It is past time for this idea: You should be selling a selection of products and services from your web site. There are two obvious audiences for this: Your current clients and your future clients!
The world of ecommerce is about twenty-five years old. And the pandemic of 2020 demonstrated that it can continue to grow at an astounding rate. According to Digital Commerce 360, online commerce grew 44% year over year in 2020.
Remember: If you choose to compete on price, two things are always true:
1) You probably won't make money
2) YOU made this choice
The best thing you have going for yourself as a consultant is . . . consultation.
When you sell equipment, it should be business-class equipment with a three-year warranty. It should actually last three years. And your clients should know that you are committed to selling them the right solution. That often costs more. But in the long run, you can dramatically improve your clients' experience with the right equipment.
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In the next blog post, I'm going to lay out what it takes to build the kind of store I'm talking about.
Post comments and questions here. I'm happy to respond.