My goal is to create sites that WORK. For me, work is simple to define: Each site has a specific job to perform. It might be to deliver content (e.g., this blog) or to sell books (e.g., SMB Books). My blog might be visually boring, but it is very popular and it delivers content well.
www.smbbooks.com so it had a cooler look and feel, and was database driven. Almost immediately, the traffic went up . . . and so did abandoned shopping carts. We gave it quite a bit of time to turn around, but it never did.
I had to do quite a bit of research to tease out the difference between the effects of web design and the economy. After a good deal of effort, we think the new web site design was part of the problem.
So, with very little fanfare, we have put the SMB Books site back to the design we used before. Well, mostly. We changed the categories around a bit. Added a few things. Took some away.
Check out the special sale going on right now to reduce inventory. Sale Sale Sale!
Thank you for your support!