Friday, June 12, 2009

Small Biz Thoughts Gets a Domain

Housekeeping memo: I have added the domain name smallbizthoughts.com to this blog.

To my knowledge, there has never been a problem with http://smallbizthoughts.blogspot.com. Certainly enough people have found it.

And a Google search for smallbizthoughts finds 5,700 hits, of which 5,675 are this site. So we're not suffering there.

(A search on Bing finds 75,200,000 results. I have no idea what's going on there.)

Anyway,

As I'm doing some search engine optimization for other sites, I've realized that there are some things you need to do just so you can check the box and make sure you don't overlook them.

One of those things is to have a domain name that includes your title.

For example, we created the Successfully Buy Your Business site at www.successfullybuyyourbusiness.com. The title of the site is Successfully Buy Your Business, and the HTML title on the index page is Successfully Buy Your Business.

In addition, the Google ad to lure people in has the words Successfully Buy Your Business, which gets us higher relevancy ratings on Google and cheaper ads for the words Successfully Buy Your Business.

So, while I'm not hurting hurting for traffic, it makes sense to touch all the bases.

No action is required on your part. :-)



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karlp@greatlittlebook.com.

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