Tuesday, November 18, 2008

Two Quick Stories About Robin Robins

We have about a hundred people signed up for the big SMB Conference Call with Robin Robins on Wednesday 11/19 at 9:00 AM.

Register here: https://www1.gotomeeting.com/register/929434256.

I can't help myself. When I think of Robin Robins, one phrase keeps popping into my head: She's got something to teach me about marketing.


Story One

The first time I met Robin was (like many of us) at SMB Nation. She gave a great presentation and everyone took lots of notes. Near the end she went into her "close." Within ten minutes she had people begging to hand over their credit cards.

You know the shtick: "We only have 70 of these with us. When they're gone, they're gone."

Like many of the people in the room, I was unsure about whether to plop down three big payments. But then I stared at that line of consultants happily queued up to spend their money. Three things occurred to me:

1) I only need to get one new client EVER to pay for this.

2) I don't want to be number 71!

3) She's got something to teach me about marketing.

I did a quick calculation in my head. I think I estimated $75,000 being collected in 75 minutes.

Yeah, She's got something to teach me about marketing.

I sometimes fly across country and don't sell enough books to pay for the airfare and hotel.

Yeah, She's got something to teach me about marketing.

I think that was 2005. I've been a Robin Robins client ever since. I've bought her Technology Marketing Toolkit, her Managed Service Toolkit, and I'm a member of one of her mastermind groups. It's all GREAT stuff.


Story Two

Some time after that, I was putting together a book called Service Agreements for SMB Consultants.

That book comes with a CD featuring all kinds of links to resources (AutoTask, Kaseya, Exchange Defender, etc.).

Before I pressed these CDs, I thought it was a good idea to contact all the people and make sure they didn't mind being mentioned. So I sent a note saying what I wanted to do and asked them whether they had any objections.

I got lots of replies that basically said, "Okay with me. Thanks."

But Robin sent a different reply: She wanted to know whether she could make an offer that was only good for people who bought the book. If they click on this link, they get the deal and I get a referral fee.

I said yes.

It is interesting to me that dozens of people got the same memo. Only one of them saw the opportunity.

Again:
She's got something to teach me about marketing.

- - - - -

I think it's a bit odd that Robin always bills herself as a marketing consultant. I gain a huge value from her monthly materials as a business consultant. I look forward to her monthly mailing, especially the monthly seminars on audio CD.

Still, if you've heard of Robin, you've also heard people say that her stuff just wouldn't work with "my" clients or in "my" market. Some people find her approach offensive and insulting.

To which I say, "You no idea what you're talking about." To find out what Robin's response it to these comments, tune in tomorrow.

Anyway,

Robin is my special guest tomorrow (Wed., Nov. 19, 9AM Pacific) for the SMB Conference Call. Please tune in as we talk about why her system is successful, why it's controversial, and how to make money in the tough economy ahead.

See you then.

:-)

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