ACES Conference 2026: Built to Scale

If you work in the Apple-focused MSP and consultant space, there’s a specific challenge that doesn’t get talked about enough: growing past the “good technician” phase into an intentionally designed business.

That’s what ACES Conference 2026 is built around.

Theme: Built to Scale

When: May 2026

Audience: Apple-focused MSPs and consultants serving 5–50 employee clients

ACES is not a technical event. This isn’t about macOS tips, deployment tricks, or MDM features. It’s about running and growing a sustainable services business in the Apple ecosystem.

The agenda focuses on the levers that actually move the business:

• Pricing and packaging

• Operational scale

• Sales and positioning

• Security as a differentiator

• Tool stack decisions (RMM, PSA, compliance, etc.)

• Leadership and team growth

In other words, it’s about building a company that works — not just one that keeps you busy.

New in 2026: An Employee Track

One addition this year stands out.

ACES is introducing a dedicated employee track. Attendees can bring a key team member for a separate day of programming focused on:

• Operations and process maturity

• Client communication

• Recognizing revenue opportunities

• Handling ticket overload without burning out

That’s a meaningful shift. Too many events assume the owner learns everything and then “downloads” it to the team. This approach invests directly in the people who are actually running delivery.

Intentionally Small, Intentionally Practical

The room is capped at roughly 125 consultants.   At that size, you can have real operator conversations.  Just working business owners sharing what’s actually working in their environments.

If you’re in the Apple-focused MSP space and looking to scale intentionally instead of accidentally, this is aligned with that goal.

There’s a 10% discount available using code FriendOfDave:

https://www.eventbrite.com/e/1665307221729/?discount=FriendOfDave

More details on the event are at:

https://acesconf.com

If you attend, I’d be interested in what you take away — particularly around pricing discipline and operational scale. Those are the conversations that tend to matter long after the conference ends.