Friday, December 04, 2015

Make this the Last 30 Second Elevator Speech Ever!

You've heard it a thousand: You need a 30-second elevator speech. That way, if you're trapped in an elevator, you can sell like a madman and sign a contract before you get to the bottom floor.

We all know what that is.

That is stupid.

In my latest SOP Video, I talk about a truly useful approach to starting a conversation in an elevator (or at a BBQ or a Christmas party).


Given that you're not going to make a sale in the elevator, how SHOULD you use that time? What's a meaningful conversation? And - most importantly - how do you train your staff to do the same thing?

Check it out and give me your feedback.

You can see all my videos at www.youtube.com/smallbizthoughts .

:-)

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