If you haven't heard about Robin Robins and her amazing technicolor Technology Marketing Toolkit, go to www.technologymarketingtoolkit.com. Make sure you tell her Karl sent you. Thanks.
I bought the Toolkit for three reasons.
1) I was at the point where I needed a quick "step up" in my marketing activity. I have been doing direct mail marketing since I started my business. I had a system. I pumped money into it. I knew it worked some of the time. But I needed to take it to the next level.
2) The timing was right. I could afford to put some money into the business. Even if you know it's the right thing to do, it's hard to spent the money if you don't have the cash flow. I was ready to spend money on faith.
3) If I'd been on the fence, that ended when she completed her presentation and 65 people lined up to buy her toolkit. The bottom line was: She obviously has something to teach me about sales.
Since then I've joined two other of Robin's programs. She gets a monthly stipend from my company.
In return, I get bugged all the time.
Robin's "members" get a non-stop flow of audio CDs, sample campaigns, and great ideas.
Some of my good friends reject her techniques as old-school, un-professional, interrupt advertising.
The truth is, her materials cover print advertising, video endorsements, compensation plans, price structuring, tradeshows, how to find a lawyer, getting the most out of Google Ads, . . . and a LOT more.
I don't think I've ever made a better investment in my business than signing up for Robin's mastermind group.
I said this post wasn't about Robin or her Toolkit. That was all background.
As you may know, I have a book called the Network Documentation Workbook. Some people buy it, use it, fine-tune it for their own purposes, and love it. But lots of people buy it, know they should read it, love the idea, and never take action. This is very frustrating for me. I want people to implement this stuff!
My "system" is to put out a book and do enough supporting activities so that people find me, ask me about it, and I can encourage them to use it. But I don't have a system to bug them about it. I don't show up in their mailbox 1-2 times a month. I don't have a monthly call-in. I don't have dozens of audio programs. I don't have free phone days.
I don't have a way to constantly ask people: Are you doing the things you know you need to do?
In my presentations I always say that "we all know" how to be successful. The key is, how do we motivate ourselves to do the things we all know we need to do?
My family is no help. When they bug me to do what I need to do, I say "Please leave me alone about that" and they do. But not Robin! She gets paid to bug me, and she doesn't stop.
She bugs me about my web site, about my marketing plan, about endorsements, about logo design, about goal-setting. And when I ignore her, or put off her advice, she just keeps bugging me.
Until I take her advice.
And then I make more money.
We get caught up in the day-to-day activities. We all need to be pulled back to our goals from time to time. And when we're pulled back relentlessly, then we get in the habit of focusing on our goals. And maybe, someday, we'll motivate ourselves, stay on track, and we won't need outside influence to do the things we know will make us more successful.
I hope one day that I will bug people as effectively as Robin Robins.
See newer comments on this subject here: Robin Robins' System Does Not Work
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