Friday, March 17, 2017

Want to Be Successful? Learn IP, TCP, DHCP, and DNS!

Last year, I wrote a blog post for SolarWinds MSP entitled "If It's IP It Belongs to Me." See: https://www.solarwindsmsp.com/blog/ip-belongs

There's Danger in not learning TCP/IP !


By IP I did not mean intellectual property. I meant Internet Protocol. Like TCP/IP. That post was about the trend of all "things" to use IP as their preferred communication system. Gradually over time, all technologies are moving to IP and TCP/IP.

If you don't know the difference between IP and TCP/IP, then you need to go to school. I literally just got off the phone with my friend Robb Patterson, talking about how the phone installers all think they're going to take over YOUR business. But they won't - unless they hire a network engineer who really understands how to set up and troubleshoot all things IP.

It's much easier for you to learn about phone systems than for them to learn the intricacies of troubleshooting IP networks. More and more, IP is becoming the standard for moving data across all kinds of equipment and technology. Your competition will do well to learn more than the absolute basics of IP, TCP, and DHCP.

Troubleshooting an IP camera system? An IP security system? An IP telephone system? The most important skill you’ll need is a good thorough understanding of TCP/IP. If you have a grasp of the 7-layer OSI model, that’s even better.

I posted a related video on this today:



As always if you have any thoughts to share, feel free to leave a comment below!

:-)

Thursday, March 16, 2017

Webinar - The Most Important Rules for Running a Managed Service Business - March 28th

I'm super happy to announce a brand new webinar I'll be doing with SolarWinds MSP on Tuesday the 28th

The Most Important Rules for Running a Managed Service Business

Tuesday, March 28, 2017
8:00 am Pacific Daylight Time (11am Eastern)

Register for Free



Here's the scoop:

Over the years, I've put together a list of the definitive rules for my business(es). These are the twenty-two rules that make us successful, keep us profitable, and virtually guarantee that we will deliver excellent service.

OK - I'll be honest. We will not be able to go into detail on all twenty-two rules. But I *am* giving you a free handout that includes all twenty-two. every bulletin board in your office. And we'll cover enough so that you'll see how they all fit together.

I'm not kidding when I say that I could easily turn this into a 22-chapter book on the absolute best practices for running a successful and profitable IT business.

So please join us live on the 28th. I promise you won't be disappointed.

Register for Free

Thanks to SolarWinds MSP for making this possible.

:-)

Friday, March 10, 2017

Monkey Hooks and Marketing

99% of businesses don't need what you're selling 99% of the time. So how do you market in a way that people think they NEED you?

No one needs a monkey hook (that thing pictured here). So whey do they buy it?

Because they need to hang a picture!

You've heard it before: No one needs a 1/2" drill bit. They need a half inch hole. In other words, clients don't buy from you because they need a "server" or a NAS or a router.

They buy because they need a place to store their stuff or they need to get to the Internet. They buy solutions, not products.

In my latest video I talk about what clients are looking for and how you can position your company to provide the solutions clients need. Not Servers, Backup Systems, or Anti-Virus. Instead, they're looking for Security, Peace of Mind, Uptime, and Efficiency.



Check out the video. Subscribe to the channel. And pass it along to a friend.

More SOPs at http://www.sop4smb.com

:-)

Wednesday, March 08, 2017

Scattered Client Doesn't Mean Scattered Data

I got a nice note from my friend Mark asking about a specific client challenge (which probably sounds familiar to many of you):

Hey Karl,

I am looking forward to the next service board class and my wife enjoyed the recent QuickBooks training. Thanks!

I have a question about your cloud setup. I just got out of a meeting with a client that has sbs2011 and is moving to D.C. Long story short we have moved them to Office 365 and disabled exchange on their server. Next step was to setup a newer smaller server to handle AD, DHCP, DNS and File Server. Problem is she is now considering working from home and having the other users (only 2 other users) work from their homes. By the way you explained your system it sounds like yours would work in this scenario. We already have her on VOIP so her phones are good. Only thing I am not sure is how they can do file sharing in a similar way they are doing now. Also do I join them to an Azure domain for authentication?

Appreciate any input.

Mark

- - - - -

My response:

Thank you for the very positive feedback.

You need to attend my cloud roadshow !!! www.smbroadshow.com

Seriously: We use and recommend JungleDisk with storage at Rackspace. www.jungledisk.com to get started. They are re-starting their reseller program so I’m not sure if that’s an option yet. But it’s still the right solution. We put the whole thing on our credit card but use the client’s administrator@client.com email address for the account. That way they could control it if we disappeared.

Anyway, with JungleDisk, their data appear on a mapped drive. It’s identical for everyone everywhere, just like hosted exchange mailboxes.

I don’t sell O365 direct because it’s about a hundred times easier to manage via Intermedia, Rackspace, Appriver, etc.

Once you’ve got hosted exchange mailboxes in place, setting up hosted active directory is easy. Obviously, it’s best if these are with the same service provider.

I go into a lot of detail about putting bundles like this together in the roadshow. This client sounds like a perfect fit!

If you sign up for any city, you can log on, get all the downloads, and listen to the recorded sessions from past cities.

Hope that helps. Sorry to sound like a salesman.

- Karl W. Palachuk

- - - - -

Followup: Is there a discount if I bring one of my techs?

Yes! Second (attendees pay only $299).

:-)

Thursday, March 02, 2017

Form Good Habits and Become Their Slave

One of my favorite Og Mandino quotes is:

"I will form good habits and become their slave."

I like it so much, I had post cards printed with that slogan.

In the last week, I've had several interactions that highlight how my "good" habits have served me well. On three different occasions I've been asked some version of how I get so much work done. Do I edit my own videos? Do I write all my own books? Do I write every day?

Yes, yes, yes.

And the last of these is the key. I read every day. I meditate every day. I write every day. These are the muscles of my success and I exercise them every day.

I travel a lot, and there are plenty of temptations on the road. One obvious temptation is drinking. Everyone gets together in the evening, hanging out together, and it's a great social atmosphere. But those who are successful traveling a lot have learned to limit their drinking. At some point you have to.

One of my habits of success that makes this easy is: I don't drink shots. Ever. Period. From time to time someone will show up with a round of shots and I'll just adamantly decline. Some people are very pushy. Even when I tell them I have a "rule" about this, they say I should do it just this once.

The more you do something (including declining to do something), the easier it is.

Another rule: With only a few exceptions, I don't leave the conference hotel. I don't go to clubs downtown. I don't go out to events. And even if someone starts strong-arming me at ten o'clock because they want to go party hours later, they never wear me down.

Because I have rheumatoid arthritis, I literally cannot go partying all night, even if I wanted to. And when I run out of steam, I need to go straight to the elevator and go to my room. If I'm somewhere else, that's not possible.

It becomes easier and easier to hold to these rules when I break them. Every time I wake up feeling tire and worn out, it's easier to say I'll never do that again - and mean it.

I know several people who sneak out of the evening entertainment while nobody's looking. I see these folks city after city, all across the country. They wander off as if to refresh their drink or use the bathroom, and they never return.

I never give them a bad time or ask, "Where did you go last night?" because I know that one of their habits of success is to get a good night's sleep. Or maybe it's to make a phone call to the family. Or maybe to get some reading in before bedtime.

They opt out of the fun in the moment because they're focused on the long term.

Over at RelaxFocusSucceed.com, I have a "pith" page full of my favorite quotes. You'll see that a lot of them are around habits.

It can take a long time to un-do old habits and create new, good habits. But the longer you work on it, the better off you'll be. When your good habits become automatic, everything gets better. That's why i call them the muscles of success. The total combination of all these habits becomes the grand habit of being successful.

Of course your good (and bad) habits are not the same as mine. You have to figure out what they are and then work to build the good and drop the bad. And the worst excuse of all time is that you're too old to start now. If you're alive, you'e not too old to improve your life!

Start with the habit of taking some quiet time every day to think about what's working and not working in your life. Then start building your habits of success.

:-)